Pay for Windows, get bloatware and ads. Pay for Mac OS...don't. Use Google, get everything for free subsidized by ads. Pay for Windows, still get ads? Hmmmmm
I am sure that providers with paid products like Netflix or HBO are watching closely. Until now the deal was that the customer pays to get rid of ads but maybe they can make the customer pay and still show ads?
Recently Amazon has been playing ads at the beginning of shows that are offered for free via Prime. I feel like I even saw them when I had bought a season of a show, but it is now offered for free via Prime.
So far it seems like buying shows and movies through Apple is ad-free.