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How one family built Qualtrics to an $8B exit

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Re: How one family built Qualtrics to an $8B exit

#31
post #14

This is a bubble price. Qualtrics is a nice service to roll out surveys but $8B is a lot of money for something so niche.

It's not the "rolling out surveys" part that's considered valuable, it's the "data" part. These companies don't just drop a survey creation UI down and get $8B. They collect data, lots of it, and provide services around that data. The survey is just one mechanism they use to do that.

Re: How one family built Qualtrics to an $8B exit

#32

Can someone please genuinely explain the need of such software products to me? I work in VLSI engineering and such things sound like a total superflous bullshit-bingo to me (stats, dashboards, metrics, "value proposition", "targeting", "customer segmentation") I suppose I think so because I am a total layman in these fields. I'd greatly appreciate if someone could explain - is this a thing that acutally helps with so…

There's a few things involved, and they're not all BS! You want to build a couple new features. You have 60 person-hours at your disposal. Which one do your users want? Build two quick prototypes and see which one people actually use more. You need to convince people to give you money (aka "get customers"). You're not sure what the best way to convince them is. Try 3 different approaches (Landing page with tech detai…

So which parts of your example does Qualtrics provide/solve? Probably not the prototypes. Once I have these, logging/counting usage is simple. The decision is made with a one-page Excel sheet with the raw numbers. Where does Qualtrics come in? Perhaps it has similar data from competitors, so my decision making process does not require as much field-testing but then I'd have to worry about my findings being used to improve competitor's products as well?

Re: How one family built Qualtrics to an $8B exit

#33
post #27

I used this service as a psychology student, to my dismay if I may add. To the dismay of other students, I'd always code up my own surveys :D I wonder though, how is there space for: Qualtrics, Survey Monkey, Wufoo (back in the day) and a lot of others that I presumably don't know about. I feel most of these survey engines provide the same thing.

May I know what was your needs that required you to code your own survey?

Guessing: privacy

Re: How one family built Qualtrics to an $8B exit

#34
post #30

I used the service in college. It was prettt powerful. I did some demand estimation and some work for local businesses with it. I didn’t find it 8 billion dollars amazing but who knows it could be much better than other tools out there — it was just free through my university. Kudos to them for avoiding VC money for so long.

Please remember that Skype was bought by MS for 8.5 Billion (yes, crappy Skype). Of course it was bought for it's prevalence and big existing audience(i'm guessing). Certainly not for it's great UI/UX and Communication capabilities (I hate Skype). https://www.wired.com/2011/05/microsoft-buys-skype-2/ So anything marginally better could certainly be worth much, much more (as in this powerful Qualtrics products suite).

Skype was far better before the MS acquisition - there doesn’t seem to be a comparable video platform anymore, considering that Skype offered amazing video at a time when (U.S.) internet speeds were even slower than what they are now.

Re: How one family built Qualtrics to an $8B exit

#35
post #27

I used this service as a psychology student, to my dismay if I may add. To the dismay of other students, I'd always code up my own surveys :D I wonder though, how is there space for: Qualtrics, Survey Monkey, Wufoo (back in the day) and a lot of others that I presumably don't know about. I feel most of these survey engines provide the same thing.

May I know what was your needs that required you to code your own survey?

guess: doing away with very poor user-interfaces. Most survey systems are downright horrible.

Re: How one family built Qualtrics to an $8B exit

#36
post #30

Earlier quoted context omitted.

Please remember that Skype was bought by MS for 8.5 Billion (yes, crappy Skype). Of course it was bought for it's prevalence and big existing audience(i'm guessing). Certainly not for it's great UI/UX and Communication capabilities (I hate Skype). https://www.wired.com/2011/05/microsoft-buys-skype-2/ So anything marginally better could certainly be worth much, much more (as in this powerful Qualtrics products suite).

Skype was far better before the MS acquisition - there doesn’t seem to be a comparable video platform anymore, considering that Skype offered amazing video at a time when (U.S.) internet speeds were even slower than what they are now.

Agree, Skype in MS era is just a shadow of what it was before. They completely destroyed the user experience. I don't even know how you can break something that working so well before, and not realize it.

Re: How one family built Qualtrics to an $8B exit

#37
post #30

I used the service in college. It was prettt powerful. I did some demand estimation and some work for local businesses with it. I didn’t find it 8 billion dollars amazing but who knows it could be much better than other tools out there — it was just free through my university. Kudos to them for avoiding VC money for so long.

Please remember that Skype was bought by MS for 8.5 Billion (yes, crappy Skype). Of course it was bought for it's prevalence and big existing audience(i'm guessing). Certainly not for it's great UI/UX and Communication capabilities (I hate Skype). https://www.wired.com/2011/05/microsoft-buys-skype-2/ So anything marginally better could certainly be worth much, much more (as in this powerful Qualtrics products suite).

Skype was far from crappy when MS bought it.

Re: How one family built Qualtrics to an $8B exit

#38
post #11

As per Wikipedia: >Qualtrics reported revenue of $190.6 million in 2016 and $289.9 million in 2017 representing year over year growth of 52%. In 2016, Qualtrics reported an overall net loss of $12 million with free cash flow of $3.4 million. In 2017, Qualtrics reported a $2.6 million net profit with free cash flow of $21.3 million Is it normal for companies to be bought at 30x their revenue or am I missing something…

I heard that what you have to pay for a company is something like what the company will be able to make in 20-30 years. Not sure if you couldn't build it your own for that kind of money.

It is a certain thing vs an uncertainty for one - aside from skill set differences you could get something better or you could burn several times it worth trying and failing to compete as a late mover.

Re: How one family built Qualtrics to an $8B exit

#39
post #15

Earlier quoted context omitted.

Well HN is just that, hacker news. The focus isn't on DIY and bootstrapping yourself. This is more a niche that IndieHackers and the like fill in.

True. But the bootstrapping community is filles with its own kind of people. Not much overlap.

There are plenty of successful bootstrappers on HN, myself included.

Dozens of us!

Re: How one family built Qualtrics to an $8B exit

#40

Earlier quoted context omitted.

There's a few things involved, and they're not all BS! You want to build a couple new features. You have 60 person-hours at your disposal. Which one do your users want? Build two quick prototypes and see which one people actually use more. You need to convince people to give you money (aka "get customers"). You're not sure what the best way to convince them is. Try 3 different approaches (Landing page with tech detai…

So which parts of your example does Qualtrics provide/solve? Probably not the prototypes. Once I have these, logging/counting usage is simple. The decision is made with a one-page Excel sheet with the raw numbers. Where does Qualtrics come in? Perhaps it has similar data from competitors, so my decision making process does not require as much field-testing but then I'd have to worry about my findings being used to im…

This is a hot take, but Qualtrics seems like one step lower than a full-blown CMS that collects the same data but doesn't manage web pages or content (this includes automated management and 'personalization' based on statistics you collect), e.g. Sitecore or Adobe Experience Manager, two big, leading CMS products.
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