If you are a developer with a SaaS business, be very afraid. Apple is going to do everything possible to collect a 30% tax on your business to fix their growth problem. It’s ironic, really. The company that mastered tax evasion is about to become the world’s most determined tax collector.
Or you can just distribute the apps without using the platform's payment processor. No one says you have to use Apple's payment processor. Direct users to sign up on your website and then have them download the apps free of charge. Btw; So does Google and Microsoft. They all take a cut of every app sale. The difference is the rate they take out. Oh, for Apple, it's 30% the first year of the sub only, it goes down to…
So it only works if users first go to your web site, sign up, and then get the app on the App Store. If they get your app on the App Store, there’s no way to convert them without Apple’s blessing.
Essentially Apple contractually mandates friction between you and iOS users and then charges you to alleviate it.