I only skimmed the article until I realized they weren't talking about Apple starting a privacy focused actual social network. That's what I thought the article would be about. So this is off topic but what I'm imagining is letting people connect with other iCloud users (aka friends and family) to share pics, videos and comment on them. Maybe they can link iTunes/App store content (apps, music, movies, etc.) with eac…
Apple tried that with music [0] - it was disastrous. I do agree it has a lot of the infrastructure and 'network' bit in place though with iCloud, it's just missing the 'social'. (At least, so it seems from outside the walled garden looking in.) [0]: https://en.wikipedia.org/wiki/ITunes_Ping
One would assume this came down to the two companies views on customer privacy.
https://www.cnet.com/news/steve-jobs-on-why-no-facebook-for-...