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Ha, I'm speaking from Apple's perspective thinking through how they could double in value. I don't think the current method of bills coming from everywhere with different payment requirements is all that great. If this new "middleman" provides value and protects me, then what's the problem? I wouldn't see direct integration with my apple device as a middleman but an endpoint. Furthermore, there are loads of whitelabe…
I think the single biggest thing they could do to get to $2T is build their own search engine, and ditch google completely. I think it's funny how some people (and Apple themselves) always say how Apple is so privacy conscious, while at the same time they made 9 Billion Dollars from Google by using Google as the default search engine in Safari (which most people don't change). So it seems they're willing to sell some…
Based on the series of frustrating searches I did in iTunes last night, Apple either isn't working on this at all, or isn't using iTunes as a testbed.