Earlier quoted context omitted.
You're projecting your own perception onto others. Let me raise a counterpoint, the cost of living in Cardiff is vastly less than the, frankly, over inflated prices in London. I'm going to reuse your tone here - who would give up Cardiff to go to London to get the same Salary but pay twice as much for rent? I'd raise another point as well - you're assuming people prefer the art and culture scene in London in comparis…
You're totally correct - its not for everyone (just like Cardiff is not for everyone). London is a big city and comes with big city problems. However, I'd still argue that their offer is clearly not competitive by matching London salaries since they are not getting applicants. For what it is worth, in my personal opinion if you are renting on 100K a year, you're Doing It Wrong. I appreciate some people value the flex…
That's a big inference. Is there not a talent deficit in London too?
It's hard hiring people anywhere right now.