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I Pay for News; Why Do I Still See Intrusive Ads? (2017)

kirkville.com

11–20 of 192 posts

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#11

The answer may not be pleasing, but it's true: because "paid subscribers" represent a valuable advertising demographic/segment. They are nearly certain you are human traffic, and you have enough disposable income that you pay for news.

That may be true, but it doesn't answer the question since there are many other similar examples without advertising.

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#13

There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.

That’s unlikely to be true, some publications such as Ars Technica let you pay for an ad free tier.

What’s more likely is that the subscription price does in fact cover costs and that advertising revenue is seen as a nice benefit on top that can be grown creatively without any accountability or backlash.

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#14

There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.

Out of curiosity, does anyone have a ballpark estimate for what a no-ad online subscription would cost if we assume the parent is true?

> The cost of a regular LWN.net subscription is $7.00/month, with options for those wanting to pay a little more or less.

https://lwn.net/subscribe/

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#16

The answer may not be pleasing, but it's true: because "paid subscribers" represent a valuable advertising demographic/segment. They are nearly certain you are human traffic, and you have enough disposable income that you pay for news.

You can pretty much make this argument for everything - Ferraris should be plastered by LCDs with ads then. Business class airplanes filled with blinking video ads. Entrances to highend butiques crowded with people pushing ad leaflets into rich peoples hands....

Why is it acceptable on the web?

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#17

There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.

Out of curiosity, does anyone have a ballpark estimate for what a no-ad online subscription would cost if we assume the parent is true?

Ars Pro is ad free and starts at 25usd/year.

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#18

There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.

Out of curiosity, does anyone have a ballpark estimate for what a no-ad online subscription would cost if we assume the parent is true?

basically nothing. if you never click the ad you are making them a fraction of a cent each view. I doubt one person would even make the site a dollar after a lifetime of reading.

Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)

#19

There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.

It would be nice to see an option and let the user decide rather then resort to straw man hypotheticals.
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