The answer may not be pleasing, but it's true: because "paid subscribers" represent a valuable advertising demographic/segment. They are nearly certain you are human traffic, and you have enough disposable income that you pay for news.
I Pay for News; Why Do I Still See Intrusive Ads? (2017)
11–20 of 192 posts
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#12Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#13There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.
What’s more likely is that the subscription price does in fact cover costs and that advertising revenue is seen as a nice benefit on top that can be grown creatively without any accountability or backlash.
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#14There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.
Out of curiosity, does anyone have a ballpark estimate for what a no-ad online subscription would cost if we assume the parent is true?
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#15Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#16The answer may not be pleasing, but it's true: because "paid subscribers" represent a valuable advertising demographic/segment. They are nearly certain you are human traffic, and you have enough disposable income that you pay for news.
Why is it acceptable on the web?
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#17There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.
Out of curiosity, does anyone have a ballpark estimate for what a no-ad online subscription would cost if we assume the parent is true?
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#18There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.
Out of curiosity, does anyone have a ballpark estimate for what a no-ad online subscription would cost if we assume the parent is true?
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#19There are ads in the paper newspaper I subscribe to as well. Real reporting and quality writing don't come cheaply, and that hasn't changed just because the delivery method did. Probably neither the author nor I would be willing to pay for a subscription without ad subsidies.
Re: I Pay for News; Why Do I Still See Intrusive Ads? (2017)
#20Edit: typo