If your team, say on Gmail or Android, was to integrate Google+’s features then your team would be awarded a 1.5-3x multiplier on top of your yearly bonus. Your bonus was already something like 15% of your salary. Suddenly it makes sense why we can't use + to force a word in google searches anymore.
Is that why they got rid of it? I liked using + more than putting the word in quotes, which is what you have to do now.
Yes.
"Plus" is a dumb and lame product name.
When Jean-Marie Messier was trying to make Vivendi an important Internet company, he decided he wanted to make some kind of portal (copying Yahoo) that would be named "Vivendi Plus". He announced it at a press conference before having even secured the vivendiplus.com domain. That was in Sept. '99. It failed miserably (didn't even launch).
Ten years later when Google wanted to copy Facebook they came up with the exact same name. It failed.
I think just naming a product myBigCompany--Plus is a symptom you don't know what you're doing or where you're going. It's bad form and then it's bad luck.