At least to some extent, this is a "Hegelian pendulum." In the beginning there where black suited corporate drones. They coded black and white "calculation solutions" for the enterprising enterprise. Then came colour. Gates wanted cheap computers on every desk. Jobs wanted colour computers for every artist. Mission. Meaning. This worked better, especially if you needed employees to invent things. Can't invent the iPh…
> Google (and "SV") have spent 2 decades telling everyone about their open and selfless ideologies. People bought it. They went to work for Google instead of a bank... Let's inject a little honesty into this discussion. People didn't flock to google et al in droves because of google's selfless ideology. That was coincidental. People flocked to google because they wanted to get rich. Especially in the early days when…
There is a prevailing cynicism among the working man in that he recognizes (though often doesn't articulate) the compulsion to participate in the market that comes with capitalist systems. We already knew these companies were not shining paragons of ethical values—almost every participant in capitalism has known this since Industrialization. To focus on the consciousness of particular individuals or the false ethos of particular companies is to miss the real problem, which is systemic and lies at the roots in the capitalist mode of life and organization of resources. So long as you have capitalism you will have companies that make profit and market-survival an all-encompassing goal (whether or not they admit it) and complacent workers who are forced to support the Darwinian market game to have access to the means of subsistence. Capitalist logic is defined by its unbridled replacement of all other values (ethical, spiritual, etc.) with the value of exchange.