Jobs begs the question: Are the users actually the system integrators? What does that even mean anyway?
Exactly. And what does fragmented and integrated mean in the context of a consumer? I've heard fragmented as far as developers go but consumers just get a device and normally keep it for at least 2 years. How is fragmentation hurting them and what integration is it that they're doing?
I believe that is what the Tweetdeck quote was about, anyway.