Apple changes words in order to change the debate
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Apple changes words in order to change the debate
1–10 of 143 posts
Re: Apple changes words in order to change the debate
#2Say what you may about Jobs, but you have to admire how he plays the game.
Re: Apple changes words in order to change the debate
#3Oldest trick in the book. It's good to see the tech industry catch up with what politicians discovered centuries ago.
Re: Apple changes words in order to change the debate
#4Another "great" example of this: the Corn Refiner's Association has applied to rebrand HFCS into "corn sugar."
http://news.yahoo.com/s/ap/20100914/ap_on_bi_ge/us_corn_syru...
Re: Apple changes words in order to change the debate
#5Their previous argument—"yes, it's open, but it sucks"—was less effective than this. It also said pretty much the same thing.
Re: Apple changes words in order to change the debate
#6Open and closed can mean so many things in this context. The whole debate really needs to be more semantically focused on what they mean to really make any sense.
Re: Apple changes words in order to change the debate
#7Oldest trick in the book. It's good to see the tech industry catch up with what politicians discovered centuries ago.
The use of framing the debate like this in the tech industry is pretty old. One of the most notable examples that comes to mind is how the fledgling open-systems community (the loose collection of competing Unix vendors back in the 80s) kept pounding the pulpit of "standards", and Microsoft countered by propagating the phrase "de facto standard" in the trade rags.
The more things change, the more they stay the same.
Re: Apple changes words in order to change the debate
#8Jobs begs the question: Are the users actually the system integrators?
What does that even mean anyway?
Re: Apple changes words in order to change the debate
#9Oldest trick in the book. It's good to see the tech industry catch up with what politicians discovered centuries ago.
Why would be it good to see an industry take cues from the least honest profession?
Re: Apple changes words in order to change the debate
#10Debating 101: Frame the argument.
Both sides of any argument do this. Google by calling it "open" which means more than it really does. Apple doesn't debate it's not open, it just debates that the results aren't any good because of the confusion of choices. "Open" is supposed to be a good thing, Apple doesn't believe it is.
But the fact is that Apple is crying about it, they're explaining why they made the decisions they made. They need to justify this to their investors. Google needs PR to make Android look good.
That's why people are "Pro Life" not anti-abortion. Do these guys read the news, maybe they just started?