Earlier quoted context omitted.
And to be fair, since then FPGAs have exploded in non ASIC prototyping use cases. They're even starting to be used for some consumer electronics.
I'm interested in seeing some examples of their use in consumer electronics. I think this article would be a lot more compelling if it had a section on "You've already bought one if you have a (hypothetically) Roomba vaccum/ Tesla Model S/ Thinkpad laptop/ Ubiquiti router." I'm pretty sure most of those don't have FPGAs, but would be curious to see a list of things which do. I am by no means a representative consumer…
The Model S has at least one FPGA, as do some of Ubiquiti's products. I don't know about the Thinkpad, but Apple has used cheap Lattice FPGAs for interfacing between different hardware components. Macbook Pros have used them in the past (IIRC for driving the display and interfacing with the battery), as have iPhones.