Earlier quoted context omitted.
You don’t need goodwill until you need it, and then it’s almost impossible to garner. How does that saying go? When you’re on top of the world you can do no wrong, when you’re down you can do no right? A lot of giant companies have to learn this the hard way, probably due to institutional inertia, apathy, lack of foresight, and the reality that today’s C-levels will probably be gone before that shit hits the fan.
If you are banking on B2C-related "goodwill" to save a company whose revenue model is basically all B2B , then you're already dead. Google fairly obviously is not doing that.
What sort of blowback do conglomerates see for this? Do railroad executives balk at buying GE locomotives because their GE refrigerators fail?