I don't think Google cares whether its users are "passionate" or not. They've reached market saturation, so further spread of their products through word-of-mouth (via passionate users and such) isn't a goal at this time. With regard to their Internet service products, their goal seem to be to monetize the user base effectively, while avoiding wasting funds on unnecessary developer time. To that end, many of their pr…
The scary part is they will sunset gmail eventually. I know from someone inside “L team” that founders hate how much headache gmail brings for such little return. Initially started at the boom of free email providers with fancy always-updating clock of how many extra megabytes you just got in last few seconds, fastforward today there is no money to be make in providing free email.
As they failed to secure sale for a reasonable amount and on fair conditions, expect eventually they will offer to keep paid accounts and auto forward anyone else to another provider for a year or so and then sunset gmail free only leaving gmail enterprise on.