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YouTube stars heading for burnout

theguardian.com

81–90 of 177 posts

Re: YouTube stars heading for burnout

#81

As with everything else there is always a spectrum and this represents the dark end of the spectrum. I follow a bunch of tech youtubers (like MKBHD) who represent the happy side of the spectrum.

The main problem is it's self-managed work. Given lack of advisory and guidance, or the structure of conventional workplaces and school, many people will mismanage their work-life balance. Even with structure I have problems sometimes managing my overall workload and side projects.

It's certainly not Youtube at fault here, but it's definitely a valid issue every independent worker has to face. Discussion and exchanging solutions is a good thing.

Re: YouTube stars heading for burnout

#82
post #2

I don't find this surprising. When I started podcasting in 2005, even doing a weekly 'cast with my friend and co-host was a lot of work. We also had day jobs. But the pressure to create content was still there. These full time youtubers must feel in 100x more, particularly if they have Patreon people to keep happy. We derived no income from our show, and in fact it cost us money to produce. In some ways I wish some o…

> they have Patreon people to keep happy Reminds me of when I briefly accepted donations from users of my forum. Suddenly it was like my life was beholden to people that had once given me $5. At least when they'd given me $0, it was pretty straightforward to dismiss their complaints and they'd looked silly when they'd demanded more of my free time. But once they gave >$0, the water got murky. I ended up refunding eve…

A podcast I know of has a "membership" concept which gives extra content. Once, an angry member sent an email deriding changes in the show that the rest of us enjoyed (specifically, antics by one of the co-hosts). The main host derided their email on air, saying that they'd gladly let go of the donor's membership[0]. I know you can't really do that if everyone is complaining about the same thing--in which the situation reaches a different regime, but for one off complaints, you'd be surprised how much people will recognize the bullshit and welcome your explanations how you can't please every one-off suggestion.

[0] Of course, they kindly did not identify the angry member.

Re: YouTube stars heading for burnout

#83
post #47
post #36

I have an YouTube channel, mostly for personal stuff. I did some effort to record some videos about several subjects, none had more than a hundred viewers. Then, in a sudden, a very shaky and short video with a Mallet steam locomotive punctured the Algorithm Wall and had thousands of views per day... I was even making $20/mo off YouTube until the early 2018 changes took place. And the fact is, divisive content is kin…

How many of the Nazis and other super divisive youtubers do you think are faking it or hamming it up for clicks? I do sometimes wonder "do these people actually believe this crap?" Same goes for totally outlandish conspiracy theories. Controversy has always sold, but never before has the feedback loop been so tight.

There are nazi youtubers?

I won't lie im right wing but the only Nazi I can think of who manages to get around on youtube would be eric striker.

Conspiracy theories sure, plenty of those around but nazis? Maybe there are hundreds of accounts out there with 100s of views between them i've never seen before.

Re: YouTube stars heading for burnout

#84

> Divisive content is the king of online media today, and YouTube heavily boosts anything that riles people up [...] I look upon this idea skeptically. In my experience, the content delivered to me is as divisive as the videos I've already watched. If someone is getting divisive content, that's probably the content that they want to watch. Is it really up to YouTube to determine if a person has been watching content…

Are you sure about this? Often times, I find yt recommends videos in a manner to keep me on yt (like previous songs I've watched on repeat). And you bet divisive content gets people on their site.

May be in 2010 it gave related content. That was what I found most useful and I discovered a lot of content that way, that is, it did work in the way you suggest: showing me what I want. Now, it definitely shows me what I don't really but will probably cause me to load another page.

Re: YouTube stars heading for burnout

#85
post #79
post #74

Earlier quoted context omitted.

And this fits the stereotype of older generations, and indeed Americans in general, failing to read or do even superficial research. This guy streams his life to tens of thousands of people... yeah, he's gonna be a little self-obsessed. It's all but mandatory for streamers to fuel the performance. The guy streams 70 hours per week minimum[1]. That two day -more like one day- break cost him over $100,000, and cut his…

Making $500k a month would allow you to save enough in a few years to jump off the hamster wheel and live completely off passive income. Not luxuriously, but better than most, and have all his time for his own .

To put some real numbers to this: $500k a month is $6M a year, or maybe $3M post-tax (assuming there's no way to shelter that income).

At a very conservative 3.33% annual withdrawal rate, which all but guarantees that your capital will grow faster than you spend it in the long term, after one year of work he could live on an annual income of $100k, forever, without working another day.

I guess it depends on your definition of "luxurious", but $100k free-and-clear annually buys you a much nicer lifestyle than most people have!

Re: YouTube stars heading for burnout

#86
post #47

Earlier quoted context omitted.

How many of the Nazis and other super divisive youtubers do you think are faking it or hamming it up for clicks? I do sometimes wonder "do these people actually believe this crap?" Same goes for totally outlandish conspiracy theories. Controversy has always sold, but never before has the feedback loop been so tight.

Not believing what you speak is a huge enthusiasm killer, and enthusiasm is most of what makes a good video. I'd guess almost all of the people with growing channels believe what they speak, and anyone on the fence might even subconsciously start believe what their audience wants.

The best liars totally believe what they say in the moment they say it. They have the ability to fool themselves, which is essential to fool others.

It's probably an evolutionary trait.

Re: YouTube stars heading for burnout

#87
post #79
post #74

Earlier quoted context omitted.

And this fits the stereotype of older generations, and indeed Americans in general, failing to read or do even superficial research. This guy streams his life to tens of thousands of people... yeah, he's gonna be a little self-obsessed. It's all but mandatory for streamers to fuel the performance. The guy streams 70 hours per week minimum[1]. That two day -more like one day- break cost him over $100,000, and cut his…

Making $500k a month would allow you to save enough in a few years to jump off the hamster wheel and live completely off passive income. Not luxuriously, but better than most, and have all his time for his own .

Sure it would. But these things don't happen in a vacuum. If someone like Ninja just quit streaming one day, there would be a ton of pressure on him. His followers would constantly be asking him why he did it, when he's coming back. They'd speak rumors about him, comment publicly on his health (mental and physical).

I'm sure your answer is to just ignore it all. No problem, if you're a robot. Then there's the pressure that comes along with quitting a super-high income job. There's a voice in the back of your head saying "You are incredibly lucky to be here. Quitting is crazy. You'll never get a chance like this again."

This isn't a job that comes with a lot of security. If someone like Ninja left the scene for 1-2 years, there's no guarantees he'd ever be able to come back and have the same impact again. The odds are he couldn't.

Re: YouTube stars heading for burnout

#88
I wonder if this is specific to YouTube in any way. E.g., I'd stop visiting xkcd if Randall didn't keep uploading regularly. Most open source projects (including mine) turn into GitHub graveyard because we can't provide even the most basic maintenance and support. Lots of traditional-media pop stars have also famously burnt out.

In general, it is hard work to cultivate a proper institution that spreads out the load and makes this sustainable. And the skill for managing that is never really taught anywhere. Most "lone artists" don't even realize it's needed until it's too late. And that's where most of this frustration stems from. Culturally we focus too much on that one "big break", or the "eureka moment".

Re: YouTube stars heading for burnout

#89
As stupid as this is going to sound, I think about this quite a bit in terms of writing a blog. I've wanted to do it for a long time and in the past people have been very kind and supportive of my writing. However, when I think about the reality of what it takes to make a successful blog, I get very nervous about it.

I mean, it's dumb because the chances of writing a successful blog is next to nil. And the way to exit the scene is easy: stop writing content. But it's the path that worries me. You need to write a lot of relevant content -- almost certainly more content than you can reasonably think about critically. You will be judged on that content. If you make a mistake or change your mind, then you can be treated very harshly. It seems that the masses have this binary view of their celebrities: genius or moron. The more popular you get, the more people have you in their sights aiming to plonk you firmly in the latter category.

For a long time, I've spent ridiculous amounts of time writing in safe havens like HN comment sections: because I truly love writing. I like thinking about stuff and breaking it down. I like explaining the insights that I find. And most of all, I like the fact that somebody reads what I write. I like thinking that I've connected with somebody else who I don't even know.

I seem to remember a set of rules for writers by Stephen King (although my recollection doesn't seem to match what Google returns to me). In one of them he says to prepare yourself for an unbelievable amount of criticism. It's this that worries me the most. I don't mind criticism, per se, but I don't want to have to deal with a reputation based on ideas formed from my prose.

"He's the dufus who believes that unit tests shouldn't test requirements. What a moron," is fine when I'm dealing with people who know me. It's down right terrifying when dealing with people who are potentially going to interview me for a job :-) A slight miscalculation in how you describe something, a popular misconception arising from rumours of your writing, or even just having a derpy day because you didn't think it through before you put pen to paper... And suddenly, you are the moron in the eyes of millions.

Like I said, it's putting the cart before the horse by a long, long way, but it still stops me from writing, which is a massive shame. Somehow I must overcome it (advice is welcome, BTW!)

Re: YouTube stars heading for burnout

#90
post #79

Earlier quoted context omitted.

Making $500k a month would allow you to save enough in a few years to jump off the hamster wheel and live completely off passive income. Not luxuriously, but better than most, and have all his time for his own .

Sure it would. But these things don't happen in a vacuum. If someone like Ninja just quit streaming one day, there would be a ton of pressure on him. His followers would constantly be asking him why he did it, when he's coming back. They'd speak rumors about him, comment publicly on his health (mental and physical). I'm sure your answer is to just ignore it all. No problem, if you're a robot. Then there's the pressur…

Certainly this needs careful planning, like any big life changes.
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