Earlier quoted context omitted.
They didn't care so far because it was so confusing. The hope is that by showing something that's user-relevant (the name of the website name and the security level), it will become more useful for the average user. Why should a user see: https://www.wikipedia.org/wiki/Canada?utm=asdioasd&arg=j210d... when all they care about is "Wikipedia.org/wiki/Canada"?
What if the user sees "Wik1pedia.org/wiki/Canada"? Or "аррӏе.com"? Hiding random parts of the address isn't going to make browsing the web better. The main purpose of URLs is for hyperlinks, not as a highly intuitive user interface. Users who don't know how URLs work don't care what is up there. They only care that what they are looking at is what they expect, and a way to get to where they want to go. And that's a c…
Yet neither company runs a search engine. I don’t suppose it’s possible this is just better for most users?