"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?
Not necessarily - if I have a website that is trying to offer information to people about something, then it's better for everyone if it's more navigable/undersatandable, which session length / clicks might be a proxy for. That said, it certainly can be.
Google Optimize now free for everyone
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Re: Google Optimize now free for everyone
#12"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?
The effects of this are easiest to see with online recipes; the highest ranking recipes are all thousand word ramblings with a recipe tacked on at the end. Google sees you spent more time on the site (i.e. wasted scrolling) and thinks you were more 'engaged.'
Re: Google Optimize now free for everyone
#13"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?
Re: Google Optimize now free for everyone
#14I just hope they won't kill Experiments in Google Analytics.
Re: Google Optimize now free for everyone
#15Earlier quoted context omitted.
Not necessarily - if I have a website that is trying to offer information to people about something, then it's better for everyone if it's more navigable/undersatandable, which session length / clicks might be a proxy for. That said, it certainly can be.
If your users find what they need right away, session times will go down.
Re: Google Optimize now free for everyone
#16"Published Mar 30, 2017" (I'm not complaining–it's interesting and I'll give it a try. But it's not brand new)
Re: Google Optimize now free for everyone
#17"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?
Re: Google Optimize now free for everyone
#18I just hope they won't kill Experiments in Google Analytics.
Why? This is a straight up upgrade over content experiments.
Re: Google Optimize now free for everyone
#19I just hope they won't kill Experiments in Google Analytics.
Re: Google Optimize now free for everyone
#20We have a few thousand visitors a month and are starting to convert, but my guess is A/B testing language and buttons would be premature optimization for us. Just curious at what point that's no longer the case.