Google Optimize now free for everyone

'Optimize' has been around for quite some time, just in case anybody thinks this is new. In fact, I believe this feature has been around for over a year, now.

Re: Google Optimize now free for everyone

#7

Post by rightbyte » Tue, Sep 04, 2018, 9:37 PM UTC

"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?

Re: Google Optimize now free for everyone

#8

Post by indiesolver » Tue, Sep 04, 2018, 9:38 PM UTC

I am wondering if it is based on their own Google HyperTune / Vizier [1, 2] which is modified to better deal with uncertainties or it is an absolutely independent in-house development.

[1] https://cloud.google.com/ml-engine/docs/tensorflow/using-hyp...

[2] https://ai.google/research/pubs/pub46180

Re: Google Optimize now free for everyone

#9

Post by jakob223 » Tue, Sep 04, 2018, 9:39 PM UTC

rightbyte wrote: post #7

"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?

Not necessarily - if I have a website that is trying to offer information to people about something, then it's better for everyone if it's more navigable/undersatandable, which session length / clicks might be a proxy for.

That said, it certainly can be.

Re: Google Optimize now free for everyone

#10

Post by uberstuber » Tue, Sep 04, 2018, 9:42 PM UTC

rightbyte wrote: post #7

"Optimizing" UI for session length and clicks is the same thing as finding the local maxima of bad, right?

The effects of this are easiest to see with online recipes; the highest ranking recipes are all thousand word ramblings with a recipe tacked on at the end. Google sees you spent more time on the site (i.e. wasted scrolling) and thinks you were more 'engaged.'