71–80 of 239 posts
This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
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I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.
To speak to this from data: 3 out of 4 people searching "buy new headphones" will buy a product on amazon.com On Google ads, you're lucky if one quarter of your clicks convert into anything. Advertisers are choosing amazon because people on amazon are 1 click away from transacting. Google just can't compete there for eCommerce. Now, on home services and virtually everything else Amazon falls short, but for direct to…
It's worth noting that Amazon showing ads on amazon.com is more like a "slotting fee" or "slotting allowance" than a display ad. Given that you're at amazon.com because you want to buy something, it's no surprise that online slotting fees can be lucrative. But it doesn't mean Amazon has much room to grow that beyond their overall growth.
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I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.
If I’m looking for headphones, wouldn’t it be more logical to start on Amazon? It’s not like Amazon is a site that people haven’t heard of. It’s the 4th most trafficked site in the US.
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All true, but as a potential advertiser you don't really get to use all that targeting when placing ads. Although to be fair that's mostly based on my experience with AdWords. On Facebook I can advertise to people in a well-defined geographical area, who are interested in a scarily well-defined set of things. On Google it's more of a just-in-time approach; catching people who are searching for something in a certain…
>as a potential advertiser you don't really get to use all that targeting when placing ads. you don't need to. since google is interested in providing you cheap relevant clicks, it will deliver them to you without exposing all the targetings. all the data available wil be utilized in choosing the right audience anyway.
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I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.
To speak to this from data: 3 out of 4 people searching "buy new headphones" will buy a product on amazon.com On Google ads, you're lucky if one quarter of your clicks convert into anything. Advertisers are choosing amazon because people on amazon are 1 click away from transacting. Google just can't compete there for eCommerce. Now, on home services and virtually everything else Amazon falls short, but for direct to…
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When I perform a google search for something with no adblocker on, 'sponsored results' show up -- google ads, on google's website. Adblockers hide these. How is this different from fb or amazon aads?
The majority of users are using FB on mobile and the FB app is one of the most popular. Ad Blockers that most people are using on mobile - either via the built in content blocking framework on iOS or by using another browser on Android, don’t work on FB. FB uses “native ads” and “boosted content” that are indistinguishable from regular posts.
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Facebook has terrible targeting. They might collect lots of data but they truly suck at utilizing it. It is pathetic. Google is fairly mediocre. Literally nothing in the quality of online advertising has changed since 1999. Sidenote, adblockers work with Amazon and Facebook.
Facebook has better interest based targeting than anyone else on the web. Google is the king of intent based targeting. Source: I've managed and tested $10 million+ of ad spend that needed provable ROI across a wide variety of platforms.