Amazon Sets Its Sights on the $88B Online Ad Market

Post by lozaning » Mon, Sep 03, 2018, 9:43 PM UTC

scarface74 wrote: post #18

hartator wrote: post #6

Earlier quoted context omitted.

I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.

If I’m looking for headphones, wouldn’t it be more logical to start on Amazon? It’s not like Amazon is a site that people haven’t heard of. It’s the 4th most trafficked site in the US.

Post by DougN7 » Mon, Sep 03, 2018, 9:45 PM UTC

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

Post by pinewurst » Mon, Sep 03, 2018, 9:47 PM UTC

adrr wrote: post #22

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

If we're talking about data I think Google wins. Email is the activity stream of all your online purchases. Google analytics has the users' clickstream data. Google messenger and google+ gets the relationships the user has. Youtube gets entertainment data. Search is what is relevant to the custom at the moment of time. If I was Amazon, i'd look at buying mint from intuit to get all the banking data from users.

Post by pookeh » Mon, Sep 03, 2018, 9:49 PM UTC

adrr wrote: post #22

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

If we're talking about data I think Google wins. Email is the activity stream of all your online purchases. Google analytics has the users' clickstream data. Google messenger and google+ gets the relationships the user has. Youtube gets entertainment data. Search is what is relevant to the custom at the moment of time. If I was Amazon, i'd look at buying mint from intuit to get all the banking data from users.

Post by redial » Mon, Sep 03, 2018, 9:50 PM UTC

adrr wrote: post #22

scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

If we're talking about data I think Google wins. Email is the activity stream of all your online purchases. Google analytics has the users' clickstream data. Google messenger and google+ gets the relationships the user has. Youtube gets entertainment data. Search is what is relevant to the custom at the moment of time. If I was Amazon, i'd look at buying mint from intuit to get all the banking data from users.