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Google and Mastercard Cut Ad Deal to Track Retail Sales

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Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#141

Earlier quoted context omitted.

https://myaccount.google.com/activitycontrols by the way.

Followed the link. Read the description at https://support.google.com/websearch/answer/54068 There is absolutely nothing written about this being a way to opt out of their purchasing and tracking credit card use.

And if I still want to use some of those features (because some are useful and I don't care about that data), it doesn't appear I can opt out of this specifically?

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#142
post #119

Earlier quoted context omitted.

A lot of attention in the press is given to Google et. al. about purchase profiling and tracking for ads. But the concept of purchase profiling has existed really since the invention of the credit card. As others have mentioned hedge funds have brokered this data for decades - but for some reason it has not been covered as excruciatingly as it has for tech companies. While I disapprove of the practice overall I would…

It is somewhat ironic that Google is probably more privacy focused and has better security than any other company in the fortune 500 and yet they seem to get some of the most negative criticism here.

You can be extremely ethical about your factory farm but it's still a factory farm.

Google is in the business of utilising your data in the interest of advertising. No matter how you sugar coat it, the core of the business is tracking people and exploiting that data.

Are they doing their best to be careful and ethical? It sure seems like it, but that doesn't solve the issue.

The free services they and many tech companies provide for free are just payment for your data. The majority of people don't realise this implicit connection and many others do realise it but are happy with the transaction. But it's important to note that they undermine the ability to provide these services more ethically by setting a social norm of incredible services that are "free".

Edit: I will add that the cost and benefit to society of this kind of service provision is complex and nuanced, Google has obviously provided incredible value and society has decided that advertising is a fair price to pay, else they wouldn't be around still. But the true effects of immense tracking and advertising are still yet to play out completely.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#143
post #142
post #119

Earlier quoted context omitted.

It is somewhat ironic that Google is probably more privacy focused and has better security than any other company in the fortune 500 and yet they seem to get some of the most negative criticism here.

You can be extremely ethical about your factory farm but it's still a factory farm. Google is in the business of utilising your data in the interest of advertising. No matter how you sugar coat it, the core of the business is tracking people and exploiting that data. Are they doing their best to be careful and ethical? It sure seems like it, but that doesn't solve the issue. The free services they and many tech compa…

Google is not in the business of selling your data. Google does not sell your data. It’s pretty clear in their privacy policy: https://privacy.google.com/how-ads-work.html

Disclaimer: I work at Google.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#144
post #142

Earlier quoted context omitted.

You can be extremely ethical about your factory farm but it's still a factory farm. Google is in the business of utilising your data in the interest of advertising. No matter how you sugar coat it, the core of the business is tracking people and exploiting that data. Are they doing their best to be careful and ethical? It sure seems like it, but that doesn't solve the issue. The free services they and many tech compa…

Google is not in the business of selling your data. Google does not sell your data. It’s pretty clear in their privacy policy: https://privacy.google.com/how-ads-work.html Disclaimer: I work at Google.

You're right–people often conflate "selling" with "using internally to sell ads." There's a difference, and it's meaningful, but the point is that Google's business model is based on gathering and exploiting as much data about you as possible

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#145
Google finally cracks the affiliate nut :-) This was pretty killer for me:

Google paid Mastercard millions of dollars for the data, according to two people who worked on the deal, and the companies discussed sharing a portion of the ad revenue, according to one of the people.

That is not an unusual arrangement for people with search indexes, party A provides a search query, party B provides 10 links to appropriate content and some advertisements, if the eyeball making the search clicks on an ad the revenue is split between in the index provider (party B) and the traffic provider (party A).

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#146

Long live cash.

Doesn't help for online purchases. Likewise crypto is too user unfriendly for the masses to adopt and very few vendors accept it

Buy prepaid cards if you really need to have some privacy online.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#147

I've been repeatedly contacted by Google over recent years (supposedly because of the work I've done) but I've always felt uneasy about them and hesitated to respond. This additional layer of tracking and the recent revelation on location tracking regardless of explicit settings both seal the non-deal for me. The soul of that company is to turn the human experience into a vessel for the paid delivery of ads, nothing…

FWIW, the Ads org is about 8000 employees (not counting sales), out of 80000 total at Google. Cloud is about 25000 (of which about 4000 are sales and supporting GTM functions). There's MUCH more going on at Google than ads... and that doesn't count the enormous teams working on things like Android, Chrome, Maps, and Youtube.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#148
post #144

Earlier quoted context omitted.

Google is not in the business of selling your data. Google does not sell your data. It’s pretty clear in their privacy policy: https://privacy.google.com/how-ads-work.html Disclaimer: I work at Google.

You're right–people often conflate "selling" with "using internally to sell ads." There's a difference, and it's meaningful, but the point is that Google's business model is based on gathering and exploiting as much data about you as possible

That's not true either, but that's a common misconception. Google makes the bulk of it's ad revenue from search ads. Two people issuing the same search query will see the same ads (for the most part). Hence, Google could still make money without user targeting - unlike Facebook.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#150

Earlier quoted context omitted.

Your only option is to refuse cards altogether because they've all been selling anonymized data on you for years. The big hedge funds pay big dollars for direct lines of data from the credit card companies.

A lot of attention in the press is given to Google et. al. about purchase profiling and tracking for ads. But the concept of purchase profiling has existed really since the invention of the credit card. As others have mentioned hedge funds have brokered this data for decades - but for some reason it has not been covered as excruciatingly as it has for tech companies. While I disapprove of the practice overall I would…

If you want to still use a "credit card" online without being tracked by the MasterCards or Visas of the world (or even individual merchants), then check out https://privacy.com/ .. It lets you generate a new credit card number for every transaction if you want.

I'm not affiliated with them.. Just a satisfied user. (Although happy to hand out referral links.)

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