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Google and Mastercard Cut Ad Deal to Track Retail Sales

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Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#91

Slighly off topic, whenever I see rebates (or similar) in the form of gift cards, I always assume the the entity awarding the gift card does so because the use of the card deepens their data profile on you. Or maybe I'm just too paranoid?

Yes, although gift cards are usually limited in where you can spend. It's also an amazing amount of float for larger companies: https://en.wikipedia.org/wiki/Float_(money_supply)

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#92

Earlier quoted context omitted.

I did read the article. That's discovering that someone is stalking you, until and unless you tell them you'd rather "opt out" even though you never "opted in" the evil stalking. Meanwhile, all shops and businesses you get near to or purchase from are calling the stalker to let him know what you're doing -- how do you "opt out" of these?

Pull money out at an ATM and pay for things with cash I guess. Not great, but it's an option.

As long as you don't travel on a highway where the money will be seized by law enforcement by use of civil asset forfeiture due to your suspiciously carrying cash.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#93

Slighly off topic, whenever I see rebates (or similar) in the form of gift cards, I always assume the the entity awarding the gift card does so because the use of the card deepens their data profile on you. Or maybe I'm just too paranoid?

The thing about paranoia is, it doesn't necessarily make you wrong, but it might make you crazy.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#94

Do I have a choice, other than cancelling all of my MasterCard cards? This business of tracking and profiling is increasingly evil. If I dystopically discovered that someone has been following me around all the time, writing down everything I look at or do or purchase, in public and at home, I could not tolerate it.

Your only option is to refuse cards altogether because they've all been selling anonymized data on you for years. The big hedge funds pay big dollars for direct lines of data from the credit card companies.

A lot of attention in the press is given to Google et. al. about purchase profiling and tracking for ads. But the concept of purchase profiling has existed really since the invention of the credit card. As others have mentioned hedge funds have brokered this data for decades - but for some reason it has not been covered as excruciatingly as it has for tech companies. While I disapprove of the practice overall I would bet that tech companies are actually a more responsible steward (jail warden?) for this data than credit card bureaus, precisely because the spotlight is on them and also we have come a long way for data security in general.

There needs to be much more coverage of this in the contemporary press as it is applied to credit card companies, agnostic of tech co.'s making it a joint venture.

I believe credit card co.'s gave this process momentum early on and tech co.'s are just taking it and running with it.

The same can be said for Google location tracking vs. Verizon's straight-up selling that data as an asset.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#95
post #86
post #83

Earlier quoted context omitted.

"anonymized" 100% deserves/needs scare quotes around that. I mean just look at the snake-oil bullshit wording Google are using to describe what they do here: "Before we launched this beta product last year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users’ personally identifiable information,” I mean, I guess there are proper cryptographic…

Out of all the other possible parties that could have attempted this? Yup, I'd say I trust them the most.

What Google can do and what they choose to do are two different things.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#96
post #25

Do I have a choice, other than cancelling all of my MasterCard cards? This business of tracking and profiling is increasingly evil. If I dystopically discovered that someone has been following me around all the time, writing down everything I look at or do or purchase, in public and at home, I could not tolerate it.

The only choice is to lobby your government officials to create laws preventing this sort of data collection. End-users have zero power anymore except by collective action in the form of government regulations.

I am curious though, what is the down side to the consumer for this kind of analytics?

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#97
post #86
post #83

Earlier quoted context omitted.

"anonymized" 100% deserves/needs scare quotes around that. I mean just look at the snake-oil bullshit wording Google are using to describe what they do here: "Before we launched this beta product last year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users’ personally identifiable information,” I mean, I guess there are proper cryptographic…

Out of all the other possible parties that could have attempted this? Yup, I'd say I trust them the most.

I don't doubt one bit that they have people capable and probably even willing to get the crypto right.

I _strongly_ doubt they have the corporate will or motivation to actually put it into production. I'd go so far as to say "getting it right" is antithetical to their (enormously profitable and deeply entrenched) business model.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#98
post #83

Earlier quoted context omitted.

Your only option is to refuse cards altogether because they've all been selling anonymized data on you for years. The big hedge funds pay big dollars for direct lines of data from the credit card companies.

"anonymized" 100% deserves/needs scare quotes around that. I mean just look at the snake-oil bullshit wording Google are using to describe what they do here: "Before we launched this beta product last year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users’ personally identifiable information,” I mean, I guess there are proper cryptographic…

What you're probably worried about is an entity being able to fingerprint you based on a few simple data points and a profile of someone who fits those data points. Which is possible, and increasingly accurate.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#99
Tracking by credit card is so effective that some companies, such as Safeway (*in Canada), have ceased their loyalty card programs. Loyalty card programs are redundant and must offer incentives for consumers to choose to use them. Now, no such incentives have to be offered to the customer to obtain the same data.

Re: Google and Mastercard Cut Ad Deal to Track Retail Sales

#100
post #83

Earlier quoted context omitted.

Your only option is to refuse cards altogether because they've all been selling anonymized data on you for years. The big hedge funds pay big dollars for direct lines of data from the credit card companies.

"anonymized" 100% deserves/needs scare quotes around that. I mean just look at the snake-oil bullshit wording Google are using to describe what they do here: "Before we launched this beta product last year, we built a new, double-blind encryption technology that prevents both Google and our partners from viewing our respective users’ personally identifiable information,” I mean, I guess there are proper cryptographic…

Yes, I do trust them. They don't need PII to get value from this.
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