Part of American conservatism is the moderate but solid consensus that homosexuality is morally wicked. Some people want to stay true to their convictions, rather than ignore the moral deviancy of the world. Some people truly believe that homosexuality is a danger to children and the spiritual health of society. Sometimes they feel like they can't speak out against homosexuality just because they work at a liberal workplace.
Another part of American conservatism is the dignity of the white race and the heritage of whiteness. That includes proud narratives of true heroic sacrifices against the brutish north, and a discussion of how blacks and other minorities play the victim card to create an emotionally hostile atmosphere for white youths. An unjust atmosphere where blacks, asians, and latinos are promoted at the cost of white children.
On a front page Reddit post on the top comment with regards to NYT's hiring of an asian intern who suggested that white people had biological deficiencies due to sunburning vulnerability, was a discussion of the extinction of the white race, and how white reproductive rates have been going down. As well as a discussion how blacks, asians, and latinos cheat their way into college through blind liberal favoritism, an ideology which seems to dangerously ignore that race is the fundamental way human relations work, and that the suggestion that we should all hold hands and put aside our racial differences is an unrealistic Disney vision.
And of course there is a discussion on the biology of sex, and whether liberals are being blind in thinking that women need active promotion in the workplace. That's of direct workplace concern. And do black and Latino people need active intervention in tech, like women?
Americans need to resolve their issues beyond rolling up their sleeves and going to work. There are decade-long wounds coming. Voting is not political negotiation with your peers. It's just an up-or-down bullet.
A lot of Americans also think it's their prerogative to form a religious business, especially a Christian-oriented business. On the flip side, is it okay to have a Muslim-oriented Google? Or a Christian oriented Chick-fil-A which donates to ban gay marriage?