First thing that came to mind: this might be excellent camping food. One suggestion, OP, is to get this into the hands of the folks at Wirecutter: https://thewirecutter.com/reviews/best-camping-food/
Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
151–160 of 454 posts
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#152Why is the sodium level so high? The dal pack has 1220 milligrams of sodium per serving? It seems rather unethical for you to be marketing high sodium products to a group of people that should not be eating a daily amount of sodium in one sitting.
We don't alter our recipes at all, so the sodium amount is unfortunately what's in our products to begin with. We are actively working on a low-sodium option to be released in the Fall!
UK, Birmingham: most local street food places use a lot of salt, as do my neighbours, and most of the 'convenience' prepared masalas mentioned up screen.
Oddly enough, the salt levels seem a tad lower in the family restaurants (big evening meals).
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#153I think you should consider your addressable market to be greater than Indian expats - I'm a Brit and I miss my curry living here as much as anyone from India! Two quick thoughts: 1) I don't get your branding, especially the company name, and especially as all of your meals are vegan. 2) Shipping meat-based meals is presumably a very different and more expensive logistical challenge so I get the reason why there's no…
I saw Mitra's reply downthread, but adding my 2c as an Indian: Buttermilk is commonly drunk with meals in India (both North and South, although lassi is very popular in the North too), and also separately as a refresher, more so in summer, often lightly spiced with cumin, hing (asafoetida), etc. and sometimes with a few green chillies in it (for the brave - heh:), and is considered a soothing drink, and also healthy…
Is the buttermilk made from the leftovers of churning butter or is it milk that they grow cultures in?
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#154I checked just a few items and saw 910mg, 1220mg, 1430mg, and 1760mg of sodium per serving! That's an incredibly high amount of sodium. It would probably be unhealthy for most people to eat one per day, let alone 2-3. Maybe you can do something about lowering the sodium levels, but until then I don't think "healthy" is a fair word to use.
Not sure why you're downvoted, but the amount of sodium is definitely high and is a serious concern.
it's mostly associated with high blood pressure and recent findings show that it may not be correct: https://www.sciencedaily.com/releases/2017/04/170425124909.h...
> A new study that followed more than 2,600 men and women for 16 years found that consuming less sodium wasn't associated with lower blood pressure.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#155Good luck Mitra, I’m currently in the U.K. so can’t try it but one thing I’ve never seen done right is Indian food when it comes to takeaway/deliveries/orders, it’s never comes close to home cooked or restaurant quality so it’s a tall order for sure.
I had an Indian flatmate in London, who sent home pictures of the food he was "cooking". In reality, it was microwaved ready-meals from Sainsbury's. He was satisfied enough, although he was only 18-19 and might have had different priorities. How would you rate the quality of these? Regarding take-aways, Indian food has a history of being a fairly cheap option in the UK. (Everyone's drunk? Let's grab a curry!) I'd be…
I haven’t tried Sainsbury’s but have tried Marks and Spencer’s frozen Indian dishes. It’s passsable if you’re desperate and missing it but the quality and taste isn’t great imo. I think some other food like Italian lends itself better to being reheated.
With respect to restaurants, I’m in central London, so not a suburb with many Indians, and there’s some decent places like Dishoom, Roti Chai etc but I wouldn’t say they’re cheap. Im thinking outer London in the west and then places like Birmingham probably have cheaper places but I never go out that far.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#156Best of luck! I remember the good 'ol CMU days when we'd hit up "IG" (aka India Garden on Atwood - now closed) or "Taste" (aka Taste of India)... Certainly a far cry - I can imagine - from a good home-cooked meal.
My suggestion: was looking for a video on your site... Something like that on the very first page might help people understand better what is being offered and how easy it is to prepare.
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#157I was very excited to see this but after looking at the nutrition details, I was dismayed. Upma 1 serving has 660 mg of sodium. Khichdi has 1760 mg of sodium. The daily requirement is 2300 mg of Sodium and if you are hyper tensive the requirements are lesser. Is there a reason it has such a high sodium content? The pricing also seems high to me. I think your should rethink pricing. For staple items like khichdi, upma…
You should read this article that showed up on HN 2 days ago ...
Salt not as damaging to health as previously thought, says study (theguardian.com)
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#158Can you add a clear label of gluten free to the items that are please? Not a hipster, it makes me sick :)
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#159Remove the "$" signs from your pricing on your website.
Why?
Re: Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes
#160Good luck Mitra, I’m currently in the U.K. so can’t try it but one thing I’ve never seen done right is Indian food when it comes to takeaway/deliveries/orders, it’s never comes close to home cooked or restaurant quality so it’s a tall order for sure.
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