Launch HN: The Buttermilk Company (YC S18) – Homemade Indian Food in 5 Minutes

Post by schoen » Wed, Aug 15, 2018, 5:53 PM UTC

mitraraman wrote: post #3

chamakits wrote: post #2

I think I’m your perfect “people that just like Indian food” target audience! The only thing from just skimming the site (haven’t dove deep in just yet) is that it seems it’s only veggie dishes right? Not a deal breaker, but if you had at least easy to follow recipes accompanying these on how to add some meat to them, this might turn into 100% of my meals Anyways, will be ordering when I get home. Good job launching…

Thank you! Yes, everything is vegan but I totally understand your need for more meat dishes. Under 'How To Eat' on each product page we've added what meat we suggest mixing with the dish. More detailed recipes to come! Thanks for the feedback. Example: https://thebuttermilkco.com/collections/singles/products/sam...

Post by christophilus » Wed, Aug 15, 2018, 5:54 PM UTC

Post by sealthedeal » Wed, Aug 15, 2018, 5:55 PM UTC

23andwalnut wrote: post #15

mitraraman wrote: post #3

Earlier quoted context omitted.

Thank you! Yes, everything is vegan but I totally understand your need for more meat dishes. Under 'How To Eat' on each product page we've added what meat we suggest mixing with the dish. More detailed recipes to come! Thanks for the feedback. Example: https://thebuttermilkco.com/collections/singles/products/sam...

Just curious, is the decision to keep everything vegan tied to the 5 minute requirement?

Post by [deleted] » Wed, Aug 15, 2018, 5:56 PM UTC

infinite8s wrote: post #20

neya wrote: post #11

How is this any different from MTR's line of products?[1] And given that MTR's products cost just $2.50 per pack where I currently live, $24 isn't exactly cheap. I haven't tasted your product, but I have tasted the MTR ones and they seem pretty authentic. And MTR being a very old, traditional brand, it's as authentic as it gets. Would love to hear about your differentiation strategy. [1] https://www.mtrfoods.com/prod…

Haven't tried any food from buttermilk, but if their shelf life is any indication their food is much fresher than MTRs. MTR's packets are good for at least a year (and taste like it - they are passable in a pinch but definitely have that preservative taste to them). I think buttermilk is competing with freshly made or restaurant quality food. Edit: was wrong about MTR using preservatives, but I've always found their…

Post by dotBen » Wed, Aug 15, 2018, 5:56 PM UTC