Earlier quoted context omitted.
I'm kind of on a negative streak these days, so forgive me, reader, but...why in god's green earth aren't these the government's hobbies?!
When is...dear educated technologists...the last time you even slightly considered working for city government? Alas, our best and brightest aren't serving the people. They toil at advertising.
I've made an effort to work for local governments. I've even made an effort to volunteer for local governments, and do this sort of technology work directly for them instead of as a FOIA-enabled personal project.
I've never seen a flicker of interest, or found a job posting that would leave any room for this sort of work. I've only ever seen indifferent hostility to the volunteering offers, and while I understand why that could be worse - bureaucratically - than paying staff, it's still not exactly systems making an effort to serve the people.
The US Digital Service was a brilliant and wonderful project to get technologists doing exactly this. It hired a lineup of top-notch staff and got a lot of great stuff done. And, yes, it paid government salaries and appealed to civic duty to recruit. It sounds like a wonderful place to work. Outside of that one national-level pet project from Obama? I mean, I got involved with a local technology/privacy group. They're currently considering suing the town for not following its own surveillance-restricting ordinances about street-facing cameras, because the town found implementing them too hard - and isn't hiring anyone who can, and wouldn't accept volunteer labor to do the work.
It's not just that advertising pays better, it's that advertising doesn't actively avoid working with people for this sort of task.