Earlier quoted context omitted.
Indeed, the article complains about names 'just being made up' but fails to provide any evidence of that actually happening. Instead, all the other odd names they call out actually originated somewhere in the community, albeit perhaps from esoteric sources. What's more, NYT seems to willfully ignore that place names change and evolve constantly through natural social processes just like these. That Google is indexing…
>Indeed, the article complains about names 'just being made up' Unlike all those other placenames like "South of Market" which were decreed by god when he created San Fransisco :P What they're really getting at is that it was made up by the wrong people. Like anything else that once happened organically among groups of people, you can now wrangle up an advertising budget and push it along. My neighborhood has a "real…
Plus there are plenty of sub-neighborhood names that do get used but don’t really define any meaningful community or other enclave.
Some cities do seem to take a more active role in defining official neighborhoods but many don’t.