Is that graph of their market share true? Do they really have a ~50% market share? It sounds really high. At that sort of percentage can they really grow at the rate they need? I know they say things like > We are drawing customers from many other segments, including non-premiums sedans and hatchbacks. Is that the source of growth at this point?
> Is that graph of their market share true? Do they really have a ~50% market share? It sounds really high. At that sort of percentage can they really grow at the rate they need? Yes, when comparing to other compact luxury sedans such as the BMW 3-series and the M-B C-Class, yes, they are at 50% market share. The question becomes, are they just selling cars to people who would have bought a car in that class, or are…
And all for a $7500+ discount over 'true' MSRP which will begin to evaporate over the coming months (which was one reason we jumped on the 3 when we did, rather than waiting).