Good news for Germans.
Please explain a bit what you mean?
The death of Don Draper?
31–40 of 78 posts
Re: The death of Don Draper?
#32Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture. You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. You want to make people buy your brand of beer? Well you have to sell the story of i…
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Re: The death of Don Draper?
#33Note that he talks about a fake ad exec, not the most famous real one of that era, David Ogilvy. Ogilvy worked for the Gallup Poll before he went into advertising. He was into data-driven advertising. "Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy." The author is attacking a straw man. Ogilvy is still relevant. The author of the article here, not so much.
Just last week I was at an unusually good talk by an Ogilvy Vice Chairman Rory Sutherland mentioned in the article. >Rory co-heads a team of psychology graduates who look for "butterfly effects" in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make The talk's on youtube. https://www.youtube.com/watch?v=PWiB5H18aug&t=1187s Recommended if you ar…
Also thought this podcast with Rory Sutherland by Farnam Street / The Knowledge Project was particularly good, especially in what the actual value of brand is:
Re: The death of Don Draper?
#34Earlier quoted context omitted.
I just have missed that, reading the piece. I wonder how well that’s working out though. I work in the public sector of Scandinavia, and we’re doing various tests on ML and it’s honestly turning out to be really bad at predicting anything. It doesn’t always fail, but it fails more than rolling a die.
This would be a very interesting blog post with probably hundreds of comments here on HN. Though if it fails more often “than a roll of a die,” doesn’t that hint at some predictive power? Maybe I’m misunderstanding.
We’re still learning how to apply it. In many cases, ML is something that can solve a problem, but it’s often not the obvious/best solution appropriate for the public sector use case vs a pre-existing rules engine, for example.
Re: The death of Don Draper?
#35"The brand getting the most buzz in the car industry is Tesla. `What’s different about them? No advertising. Innovation in the car industry is not about putting Cindy Crawford in a TV ad. It’s about building a better battery.`" Advertising has changed. It's no longer on a billboard in your face, but now a virus and fabric of influence in your mind that permeates and multiplies subtly through every medium you consume.…
You actually make a really interesting point here. Advertising has permeated nearly every segment of media consumption. An interesting example is articles like this, and “reviews” of products that are actually paid adverts where the “reviewers” get kickbacks for every referral that leads to a sale. [1] [1] https://www.google.com/amp/s/amp.fastcompany.com/3065928/sle...
Another example is when discussion forum “comments” have a link to an article, but actually the “commenter” links to an advertising company’s rehosting of the article.
Re: The death of Don Draper?
#36You guys should check out - lazyeight.design , we're essentially trying to build the world's first creative agency on the cloud and using a ton of data for project estimates and to calculate our monthly hourly pricing (which changes monthly).
Re: The death of Don Draper?
#37It's scary how targeted google ads are now a days. I was talking about buying a bed to my mother and noticed ads for mattresses started popping up in my ad sidebars. I miss being anonymous.
Re: The death of Don Draper?
#38Modern day advertising owes a great deal to war time “public service” propaganda:
https://www.bl.uk/world-war-one/articles/commercial-advertis...
They both invoke the notion that the individual can contribute in a meaningful way through subservient behavior towards goals that are left to be defined by others
It’s capture of our nostalgia; securing the reality we feel comfortable with. It comforts us such that we eschew our own search for novel utilitarian answers, leading us to abide government and corporate solutions
Re: The death of Don Draper?
#39I misread the title as 'The death of John Draper?'. This left me rather confused for at least several paragraphs into the article.
Re: The death of Don Draper?
#40Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture. You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. You want to make people buy your brand of beer? Well you have to sell the story of i…
> You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. That’s sales, not marketing. You wouldn’t bother to create ads for a Da Vinci, as the pool of people with the means to buy one is so small and the process of buying one is so convoluted. See also jet engines. > You want to make people buy your brand of beer? Well you h…
As the article explains, they did make ads for the Da Vinci. Several, in fact. To make it "iconic", they built up the brand.
The ad that's just looking at people looking at it is brilliant, really a work of art on its own.
https://www.youtube.com/watch?v=jsEAJkTP0-M
The effort that went into selling that painting is one of the more fascinating stories of the last year.