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The death of Don Draper?

newstatesman.com

11–20 of 78 posts

Re: The death of Don Draper?

#11
>The brand getting the most buzz in the car industry is Tesla

Nope, It’s nowhere near that. The fact that tech media writes a lot about a car manufacturer doesn’t make it the most popular manufacturer in the world and brief google trends research shows that.

Re: The death of Don Draper?

#12

Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture. You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. You want to make people buy your brand of beer? Well you have to sell the story of i…

> it’s headline

its headline

Re: The death of Don Draper?

#13

Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture. You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. You want to make people buy your brand of beer? Well you have to sell the story of i…

The article talks about mass advertising. The true story here is the advent of surveillance capitalism in which data-driven behavioral manipulation is the new means of production.

You can see a curious parallel in the death of psychoanalysis and the rise of evidence-based psychology and CBT but somehow depression is still not getting better. I don't believe Man is as simple as something to be fully captured by psychographic profiling. Articles like this are precisely the symptoms of the evergrowing decline in symbolic efficiency of the surveillance capitalism regime.

Re: The death of Don Draper?

#15
post #13

Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture. You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. You want to make people buy your brand of beer? Well you have to sell the story of i…

The article talks about mass advertising. The true story here is the advent of surveillance capitalism in which data-driven behavioral manipulation is the new means of production. You can see a curious parallel in the death of psychoanalysis and the rise of evidence-based psychology and CBT but somehow depression is still not getting better. I don't believe Man is as simple as something to be fully captured by psycho…

I just have missed that, reading the piece. I wonder how well that’s working out though. I work in the public sector of Scandinavia, and we’re doing various tests on ML and it’s honestly turning out to be really bad at predicting anything.

It doesn’t always fail, but it fails more than rolling a die.

Re: The death of Don Draper?

#16
post #13

Earlier quoted context omitted.

The article talks about mass advertising. The true story here is the advent of surveillance capitalism in which data-driven behavioral manipulation is the new means of production. You can see a curious parallel in the death of psychoanalysis and the rise of evidence-based psychology and CBT but somehow depression is still not getting better. I don't believe Man is as simple as something to be fully captured by psycho…

I just have missed that, reading the piece. I wonder how well that’s working out though. I work in the public sector of Scandinavia, and we’re doing various tests on ML and it’s honestly turning out to be really bad at predicting anything. It doesn’t always fail, but it fails more than rolling a die.

[deleted]

Re: The death of Don Draper?

#17
post #13

Earlier quoted context omitted.

The article talks about mass advertising. The true story here is the advent of surveillance capitalism in which data-driven behavioral manipulation is the new means of production. You can see a curious parallel in the death of psychoanalysis and the rise of evidence-based psychology and CBT but somehow depression is still not getting better. I don't believe Man is as simple as something to be fully captured by psycho…

I just have missed that, reading the piece. I wonder how well that’s working out though. I work in the public sector of Scandinavia, and we’re doing various tests on ML and it’s honestly turning out to be really bad at predicting anything. It doesn’t always fail, but it fails more than rolling a die.

This would be a very interesting blog post with probably hundreds of comments here on HN.

Though if it fails more often “than a roll of a die,” doesn’t that hint at some predictive power? Maybe I’m misunderstanding.

Re: The death of Don Draper?

#18
Note that he talks about a fake ad exec, not the most famous real one of that era, David Ogilvy. Ogilvy worked for the Gallup Poll before he went into advertising. He was into data-driven advertising. "Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy." The author is attacking a straw man. Ogilvy is still relevant. The author of the article here, not so much.

Re: The death of Don Draper?

#19
post #17

Earlier quoted context omitted.

I just have missed that, reading the piece. I wonder how well that’s working out though. I work in the public sector of Scandinavia, and we’re doing various tests on ML and it’s honestly turning out to be really bad at predicting anything. It doesn’t always fail, but it fails more than rolling a die.

This would be a very interesting blog post with probably hundreds of comments here on HN. Though if it fails more often “than a roll of a die,” doesn’t that hint at some predictive power? Maybe I’m misunderstanding.

I read that as, if a die has 1:6 chance of success, ML has a 1:7 or worse chance

Re: The death of Don Draper?

#20

Is it me or does this article contradict itself throughout the piece? It tries so hard to sell it’s headline, but every point and interview it does paints a completely different picture. You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic. You want to make people buy your brand of beer? Well you have to sell the story of i…

> You want to sell a da Vinci? Well then you have to make private meetings with potential clients, and, you have to create ads that sell it as iconic.

That’s sales, not marketing. You wouldn’t bother to create ads for a Da Vinci, as the pool of people with the means to buy one is so small and the process of buying one is so convoluted. See also jet engines.

> You want to make people buy your brand of beer? Well you have to sell the story of it being generally accepted as a high quality brand.

The article is contesting that what you actually need is to make people aware of your brand at the moment they are about to consume one. The brand associations matter in this on some level, but are tangential. Stella Artois has completely different brand connotations in the US to the UK and EU for instance.

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