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Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

thetimes.co.uk

61–70 of 156 posts

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#62

I'm fascinated to see the apparently limitless efforts that both the media and his own party went to in order to brand Corbyn as an extreme and dangerous left winger and undermine his progress. His policies were comparable to, and sometimes to the right of, those of the SDP. The SDP being the right of the Labour party who split in the 1980s and later merged with the Liberals to give today's LibDems. He was more of th…

In the spirit of current split in dominance between neoliberals and the far right, labor-ish politicians are well left of the current establishment.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#63

Wow. We've seen people microtarget leaders and CEOs with ads on Facebook to get a job. http://twicsy-blog.tumblr.com/post/174063770074/how-i-target... This is a case where microtargeting the boss hopefully cost them their job. This is completely unethical.

I don't disagree, per se, but it's interesting that we have no problem with leaders of corporations personalizing ads for individuals while we are bothered when the position is reversed.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#64

Btw, for all those who like to step in other aritcles about the concerns with social media, to tell us how it's just like TV was a few decades ago, this article shows why it absolutely is not. The persoinal targeting provided by FB and the like makes it an entirely different beast from past experiences.

It's not like TV, it's like mail advertising, which was starting to get attention for its lack of transparency before the 2016 cycle got everyone hyper attuned to Facebook's issues.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#65

Wow. We've seen people microtarget leaders and CEOs with ads on Facebook to get a job. http://twicsy-blog.tumblr.com/post/174063770074/how-i-target... This is a case where microtargeting the boss hopefully cost them their job. This is completely unethical.

I would assume it's also possibly illegal? They took 5000 pounds and spent it in a way that was clearly unauthorized. Seems like misappropriation to me.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#66
post #63

Wow. We've seen people microtarget leaders and CEOs with ads on Facebook to get a job. http://twicsy-blog.tumblr.com/post/174063770074/how-i-target... This is a case where microtargeting the boss hopefully cost them their job. This is completely unethical.

I don't disagree, per se, but it's interesting that we have no problem with leaders of corporations personalizing ads for individuals while we are bothered when the position is reversed.

The goal is the problem. The leaders of the corporations try to convince you to waste your money or time.

This time the goal was to discredit someone.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#67

I'm fascinated to see the apparently limitless efforts that both the media and his own party went to in order to brand Corbyn as an extreme and dangerous left winger and undermine his progress. His policies were comparable to, and sometimes to the right of, those of the SDP. The SDP being the right of the Labour party who split in the 1980s and later merged with the Liberals to give today's LibDems. He was more of th…

Most of the Blairites had deep links to elite establishment institutions (think tanks, global nonprofits) and industry (media, PR, finance, etc.). That formed the mainstay of their power while Corbyn's power base was grass roots (e.g. Momentum), left wing activist networks and unions.

Ultimately it wasn't really about policy for the rebel MPs, it was about seeing the main source of their power undermined. There isn't much of a career left for the Blairites under Corbyn.

Lots of corporate groups allied with the PLP hate his policies though. Richard Branson with his rail franchise and attempts to set up an American style HMO is obviously no fan, for example.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#68
post #63

Wow. We've seen people microtarget leaders and CEOs with ads on Facebook to get a job. http://twicsy-blog.tumblr.com/post/174063770074/how-i-target... This is a case where microtargeting the boss hopefully cost them their job. This is completely unethical.

I don't disagree, per se, but it's interesting that we have no problem with leaders of corporations personalizing ads for individuals while we are bothered when the position is reversed.

I think people do have ethical issues and worries with that too. Advertising is regulated in the UK for this reason. Whether this regulation is sufficent and effective online is a discussion that has been happening a lot recently especially in context of US and UK elections.

https://en.m.wikipedia.org/wiki/Advertising_Standards_Author...

I think that regulation forcing advertising platforms to be more transparent about who is buying adverts will help.

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#69
post #49

Earlier quoted context omitted.

Fake advertising for the purpose of creating discord is as old as political advertising. I had a friend run for state legislature in the 1990s, his opponent sent people around targeted neighborhoods passing out fake flyers for my friend's campaign. They used his name and photo, but attributed positions he did not hold to him. I imagine before cheap printing, it was gossip. I'm sure it's been the case since democracy…

People often suggest that the Internet is a problem in terms of disinformation, but I'd argue in many cases that the Internet actually helps. In pre-Internet days, it was difficult to get someone's views in their own words, especially in real-time. All information was filtered through various sources before being passed onto the consumer. Now, it's straightforward to check their website, or their twitter, or their yo…

It's called agree of misinformation because it's become increasingly easy to produce convincing fake footage.

It's entirely possible to fake a real-time video interview for instance using voice synthesis and mapping the face of your target upon your face. It's frighteningly convincing.

I.e. https://m.youtube.com/watch?v=AmUC4m6w1wo

Re: Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign

#70
post #24
post #8

So they ran ultra left wing ads micro targeted at Corbyn and similar supporters so these people thought everyone was seeing them. I really wonder if micro targeting should just be switched off for everyone during political campaigns. It allows political parties to do exactly this, be literally all things to all people rather than genuine in their messaging. How can we educate people this is happening? I’m certain it’…

If you can speak to me one on one and tell me why I should vote for you, and you convince me - then you deserve my vote. Microtargeting allows you to do that at scale. If I care about a certain issue and you advertise to me in a way that matches up to the things I care about, and present ideas that I agree with, then you are campaigning correctly. If a politician saw that I cared about the environment and argued for…

> If you can speak to me one on one and tell me why I should vote for you, and you convince me - then you deserve my vote. Microtargeting allows you to do that at scale.

The endgame of this notion is politicians promising each constituent exactly what they want to hear and concealing what they don't.

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