Oh, man, another missed opportunity to make the average Joe Six-Pack become aware of data aggregation and privacy violations. If the researcher had downloaded the 2TB of data and published it as a torrent, then laymen might care. When someone can query the list and see his own personal information being broadcast, they will understand. When they realize that anyone can look up the address, phone, and all sorts of oth…
Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
251–260 of 307 posts
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#252I still can't understand why leaking SSN should do me harms. These are primary key, not crediential. But everybody is treating them as crediential.
Tell me about it. We need a government account that grants access to banks and utilities via oauth or some other cryptographic protocol that allows revocation at will.
A number of of very different groups are very opposed to the very idea: libertarians, (some) Christians, and (many) civil rights activist being the most vocal.
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#253Oh, man, another missed opportunity to make the average Joe Six-Pack become aware of data aggregation and privacy violations. If the researcher had downloaded the 2TB of data and published it as a torrent, then laymen might care. When someone can query the list and see his own personal information being broadcast, they will understand. When they realize that anyone can look up the address, phone, and all sorts of oth…
Unfortunately, anyone who tries to normalize the data and release a public frontend for querying it will probably be dropped by their hosting provider and ostracized by the security community. People don't tend to like the idea of what you're talking about and will blame the person hosting the information as much as the people who leak it; much like how Troy Hunt will never release the HIBP corpus of normalized password dumps, he'll only allow you to seen if you're in it.
The impact of searching your personal data with that kind of granularity would probably be more dramatic than seeing your compromised passwords online, but I bet it would be even more villified.
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#254Earlier quoted context omitted.
From what I know, it started a few years ago; but not all big stores had the equipment in place to send it (the cc processors give them a discount for sending the line-item level 3 data). With the advent of the chip and pin cards in the USA, it seems logical that just about everyone upgraded to equipment that does support it; which might explain why you are only seeing this in the past year.
So, this seems a little opposite of what I meant. Naive me always assumed I pay with a card, the store gets my cc info to charge and we part ways. I'm getting in the mail ads from Meijer, for items I buy frequently. This tells me they were able to extract my home address and name from my credit card. Is that accurate?
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#255At the very least it’s a pity that even good people make _mistakes_ like that.
Untill that day, whatever I do that is at least robust, diesn’t require mainatance each 2-3 months etc. not even fast, just decent.
In short while our idustry features stuff like that I will be angry, sad etc. But boy I will always have money, I might have a lot fun at least for some definition of fun!
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#256Earlier quoted context omitted.
Facebook? Equifax? Ad networks? Basically anyone who profits off user data and makes it difficult/impossible to opt-out.
This is pretty silly, you're going to publish something everyone already knows? What do you think that's going to accomplish? Most of these companies are publicly traded and finding top people in the private companies is just a Google search away. This business is all done out in the open. You can even force the companies subjected to the FCRA[1] to give you a report on exactly what they have on you. [1] They are sub…
I'm talking about revealing the same kind of data their companies collect on us, which is way more personal and could contain embarrassing stuff.
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#257Oh, man, another missed opportunity to make the average Joe Six-Pack become aware of data aggregation and privacy violations. If the researcher had downloaded the 2TB of data and published it as a torrent, then laymen might care. When someone can query the list and see his own personal information being broadcast, they will understand. When they realize that anyone can look up the address, phone, and all sorts of oth…
"Missed opportunity" ? People can be stabbed in the back if they go into dark alleys without watching behind them. Let's stab a few people who go into these alleys so that everyone will be afraid to do so and we have an opportunity to prevent people being stabbed in future by making them aware. Why would you possibly think this is a good idea? The idea is to prevent pain, not cause more pain in some bizarre attempt a…
1. Secured and private. This is data not exposed in any breach.
2. Unsecured and private. This is data which has been exposed in a breach, and which must be sought out by the reasonably tech savvy.
3. Unsecured and public. This is data which has been exposed and can be easily used by anyone.
We want all sensitive personal data to be in state 1. But because of the taboo of state 3, we end up in a situation where we're hostage to state 2, because everyone wants to treat published sensitive data as if it were still private. That takes power away from the non-tech savvy victims of breaches but doesn't diminish the power of tech-savvy criminals who want to use the data.
In my opinion, forcing all sensitive data to be considered either secure and insecure (instead of the weird, quasi-private state 2) would take power away from people who want to use it. Every time a new breach happens there is a race to use it before it's not useful anymore. I believe we could meaningfully defang these breaches by completely leaning in and demonstrating how public the data is. If there were a party truly committed to that and they couldn't be stopped, my hypothesis is that things would actually change.
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#258It's interesting that we consider this a leak only when the marketing firm loses the data. If we lived in a just society we would consider it a leak once the marketing firm got the data.
It's a leak because there wasn't an invoice attached to what would otherwise be business as usual: the data being obtained by sketchy third parties.
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#259Oh, man, another missed opportunity to make the average Joe Six-Pack become aware of data aggregation and privacy violations. If the researcher had downloaded the 2TB of data and published it as a torrent, then laymen might care. When someone can query the list and see his own personal information being broadcast, they will understand. When they realize that anyone can look up the address, phone, and all sorts of oth…
"Missed opportunity" ? People can be stabbed in the back if they go into dark alleys without watching behind them. Let's stab a few people who go into these alleys so that everyone will be afraid to do so and we have an opportunity to prevent people being stabbed in future by making them aware. Why would you possibly think this is a good idea? The idea is to prevent pain, not cause more pain in some bizarre attempt a…
Re: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records
#260Earlier quoted context omitted.
When did I buy diapers from Exactis? I’ve never even heard of them. I know exactly what my Safeway card is used for. I also deliberately do not register my phone number or other information to it. Of course they can probably associate it with my credit card but these things are easy to reason about. The real problem is combining all these datasets in one place for the purpose of perpetuating information asymmetry as…
In your example does Safeway need to do all the data analysis on their own? Why can’t they contract out to others to analyze the rewards card data. Rarely do I know every subcontractor a business I interact with is using at the time.