Earlier quoted context omitted.
It seems that we will be able to see all the ads related to an advertiser account. [1] [1] https://ads.twitter.com/transparency
I went to twitter.com/spotify, where is the link to see all their ads? Am I missing something?
Twitter Will Show Who Pays for Ads and How Much They Spend
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Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#52Won't this just lead to "laundering" platforms like what happened with Whois?
Not necessarily. Twitter has the power to deny anyone they want from purchasing ads from them. WHOIS is not centrally controlled in the same way. Twitter could easily block "laundering" platforms from functioning simply by not allowing them to purchase advertisements.
The laundering will work the opposite way. Instead of hiding behind one big entity, political advertiser's will hide behind a multitude of smaller entities to make themselves look like grassroots organizations.
You won't see "promoted by [Koch|Soros], who spent $8.5m on ads this year", you'll see things promoted by "milualkee citizens for freedom, who spent $1500 this year". But the money will be coming from the same place.
If you give advertisers more space, they'll figure out a way to use it effectively. Even if the point of that space was to try and keep them honest.
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#53This and Facebook's equivalent are great.
But what about Google/YouTube...?
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#54This is going to make blocking promoted tweets even more fun than it already is.
You mean easier, yes.
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#55Considering that right now Twitter has a link to give you the reason you're seeing an ad, that almost always doesn't give the answer. Are they afraid to show what they've deducted of my profile directly ? I don't care how much an advertiser spend, but I want to know who they wanted to target, or at least what they decided to target that led Twitter to show me the ad. We're not there yet.
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#56Earlier quoted context omitted.
I believe Reddit does have a problem with advertisers purchasing (or renting) accounts from established users who have enough karma/longevity to post in the various subreddits that block new users to avoid spam.
I think that is still an ongoing problem but you can use reddit sort of like a company forum where you don't have to pay reddit a dime by having a community manager and learning the platform.
> where you don't have to pay reddit a dime
So you, and your company's data, are the product that reddit monetizes.
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#57I'd love to see a "how much did you loading this page make the site owner"
Perhaps a "with adblocker" and "without adblocker"
The average facebook account nets them something like $2 a month in the US, or under a dollar a month in europe, that's a tiny amount.
When people realise how little their personal data and time is being sold for, perhaps there will be more of a backlash against advertising.
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#58I'd love to see a "how much did you loading this page make the site owner" Perhaps a "with adblocker" and "without adblocker" The average facebook account nets them something like $2 a month in the US, or under a dollar a month in europe, that's a tiny amount. When people realise how little their personal data and time is being sold for, perhaps there will be more of a backlash against advertising.
Another interesting metric would be "did the owner make more from this page than you spent in mobile data to retrieve its ads"..
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#59This is possibly a bad move business wise as it possibly exposes business intelligence information that a company may not want competitors to have.
I'm not sure, their competitors different enough that I can't see it being that valuable.
For advertisers it might be a different matter, it isn't that hard to figure out what your competitors spend on ads but I'm not sure it's in Twitter's interest to make it easier. Google seems to go a long way to obfuscate what is going on in your Adwords account.
Re: Twitter Will Show Who Pays for Ads and How Much They Spend
#60I wonder how much of their business is political advertising, if it was small enough I'd be inclined to ban it all and save a lot of hassle.