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Twitter Will Show Who Pays for Ads and How Much They Spend

bloomberg.com

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Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#41

Post by obelix_ »

martin1975 wrote: post #39

I dislike both Twitter & Facebook, and am on the verge of closing both accounts, however I give them kudos for this - increasing transparency instead of censorship. While I understand our desire and pursuit for truth, I would like to leave the interpretation of any ultimate truths and meaning to rest with the end user, and not with any corporation or even government.

Yup good move. TV news orgs need to do this too. Next too all their flashing banners and scrolls. Especially when the talking heads of both side are raging. I'd really like to know if Coke or Apple or whoever is footing the bill.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#45

Post by copperred »

martin1975 wrote: post #39

I dislike both Twitter & Facebook, and am on the verge of closing both accounts, however I give them kudos for this - increasing transparency instead of censorship. While I understand our desire and pursuit for truth, I would like to leave the interpretation of any ultimate truths and meaning to rest with the end user, and not with any corporation or even government.

They can increase both transparency and censorship at the same time.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#46

Post by rock_hard »

JumpCrisscross wrote: post #38
rock_hard wrote: post #16

Earlier quoted context omitted.

You realize though that at least a Facebook has the same features, right? In fact FB went much farther in that for example they let you go back 7 YEARS in a pages ad history and not just 7 days like Twitter does

> FB went much farther in that for example they let you go back 7 YEARS in a pages ad history I am not completely familiar with Facebook's ad platform. Does it really let anyone see, for example, which demographics Procter & Gamble is targeting with a particular Gilette ad? (Or its Gilette brand, generally?)

Yep it does. They tell you exactly why you are seeing a ad.

For political ads you can also go to a page and look up all the ad campaigns they are running, how much money was spend, who was target, what the ad creative was, etc

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#47

Post by JumpCrisscross »

rock_hard wrote: post #46
JumpCrisscross wrote: post #38

Earlier quoted context omitted.

> FB went much farther in that for example they let you go back 7 YEARS in a pages ad history I am not completely familiar with Facebook's ad platform. Does it really let anyone see, for example, which demographics Procter & Gamble is targeting with a particular Gilette ad? (Or its Gilette brand, generally?)

Yep it does. They tell you exactly why you are seeing a ad. For political ads you can also go to a page and look up all the ad campaigns they are running, how much money was spend, who was target, what the ad creative was, etc

> They tell you exactly why you are seeing a ad

Pardon me, I meant that anyone should be able to see who anyone else is targeting. Currently, when Terrible Kale Bar® shows me an ad, I can see it's because I liked a post of my Portland friend's. But I can't look at Terrible Kale Bar®'s page and see a list of whom they're targeting.

Re: Twitter Will Show Who Pays for Ads and How Much They Spend

#50

Post by kevinyun »

largehotcoffee wrote: post #11

The amount of blatant paid advertising going unmarked in Twitter Moments is ridiculous.

Is this factual truth that advertisers can pay to be on the front page Moments? If so I am surprised, and would have expected at a minimum Sponsored disclosure like they do with paid tweets
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