I used to know someone who worked for one of the companies behind those "We'll Fix Your Credit Score, Call Us" and "We'll Buy Your House, Call Us" signs on the side of street intersections (among other things), and I asked her to explain to me how those signs could possibly make any money. The way she explained it was (mostly her words), way less than 1% of people are dumb enough to dial the number, but of the people…
I sometimes wonder if this isn't a fairly common practice in numerous industries. For instance some time back I was watching a show on US cable television. Vikings on the History Channel, in particular. Aside from the completely obnoxious icons and labeling everywhere, about 5 minutes into the show advertisement pops up literally in the middle of the screen consuming about 25% of the screen space. And that was enough…
Why nobody ever wins the car at the mall
71–80 of 471 posts
Re: Why nobody ever wins the car at the mall
#72Earlier quoted context omitted.
Why did you even need the SSN?
As mentioned by others, sweepstakes sponsors are required to report prizes awarded to US residents to the IRS if the value is $600 or more. For tax purposes some also choose report prizes of lower values especially if they are giving away lots of them that equal substantial value businesses expense out. I thought it was only the 15k prizes above gift tax but it was actually any prize for tax tracking. Lots of people…
Re: Why nobody ever wins the car at the mall
#73Re: Why nobody ever wins the car at the mall
#74Earlier quoted context omitted.
As mentioned by others, sweepstakes sponsors are required to report prizes awarded to US residents to the IRS if the value is $600 or more. For tax purposes some also choose report prizes of lower values especially if they are giving away lots of them that equal substantial value businesses expense out. I thought it was only the 15k prizes above gift tax but it was actually any prize for tax tracking. Lots of people…
Well this is solved by asking the SSN to redeem the prize, but not before the draw.
That way the contest operator need not ever see the winner's SSN.
The amusing thing is the apparent widespread assumption that contest operators are shady as f.
Re: Why nobody ever wins the car at the mall
#75I used to know someone who worked for one of the companies behind those "We'll Fix Your Credit Score, Call Us" and "We'll Buy Your House, Call Us" signs on the side of street intersections (among other things), and I asked her to explain to me how those signs could possibly make any money. The way she explained it was (mostly her words), way less than 1% of people are dumb enough to dial the number, but of the people…
https://www.microsoft.com/en-us/research/wp-content/uploads/... [PDF]
Re: Why nobody ever wins the car at the mall
#76I remember a few years back walking on the beach with my dad and some similar time share scam people asked us if we wanted to enter a competition. We were handed two scratch cards with various prizes; cash, a holiday or the grand prize of a car. Obviously all the scratch cards were winners for the holiday. My dad scratched his card and said "Oh great, I won the car!" The scam guys eyes opened wide and he had a confus…
Re: Why nobody ever wins the car at the mall
#77Earlier quoted context omitted.
As mentioned by others, sweepstakes sponsors are required to report prizes awarded to US residents to the IRS if the value is $600 or more. For tax purposes some also choose report prizes of lower values especially if they are giving away lots of them that equal substantial value businesses expense out. I thought it was only the 15k prizes above gift tax but it was actually any prize for tax tracking. Lots of people…
Well this is solved by asking the SSN to redeem the prize, but not before the draw.
If they won they must be contacted to verify and get info to send them the prize.
Since it is a transfer of value, the SSN has to be known for the 1099 form that is required by the IRS after $600 in value being transferred. It is also required if the sponsor gives it as a gift, pays the tax portion and for the sponsor to expense it out on the business' taxes.
Same thing happens on gameshows or any giveaway.
It is probably easier to trust after you were on a physical gameshow though, if you just won a prize online it seemed scammy to many eventhough we took all precautions to make it legit including no opt-in when they entered the email or phone. Only their email/phone was required to enter after they won the minigame or played the ticket. Everything else was asked later if they won the prize.
It is harder than you'd think to give away the actual prize to people that won it due to all the scams out there taking the fun out of things.
Re: Why nobody ever wins the car at the mall
#78I used to know someone who worked for one of the companies behind those "We'll Fix Your Credit Score, Call Us" and "We'll Buy Your House, Call Us" signs on the side of street intersections (among other things), and I asked her to explain to me how those signs could possibly make any money. The way she explained it was (mostly her words), way less than 1% of people are dumb enough to dial the number, but of the people…
I sometimes wonder if this isn't a fairly common practice in numerous industries. For instance some time back I was watching a show on US cable television. Vikings on the History Channel, in particular. Aside from the completely obnoxious icons and labeling everywhere, about 5 minutes into the show advertisement pops up literally in the middle of the screen consuming about 25% of the screen space. And that was enough…
Re: Why nobody ever wins the car at the mall
#79On the flipside, I worked on promotions game systems in the brand promotions space with instant win and giveaways after the user played a game. If they won we had to contact them to verify and get info to send them the prize. When someone won the prize we had to get the social security number of the person that won for gift tracking as many were over 15k, their contact info and location to send the prize, you'd be su…
As an individual authenticating callers is difficult. I recently had someone claiming to be from the ATO (Australian Taxation Office) call and ask me to identify myself. Not surprising, my tax filing is overdue. I advised them as a security policy I do not give out PII to unauthenticated callers, asked for a reference number and a return phone number. The number I was given is not listed on the ATO website so I did n…
Re: Why nobody ever wins the car at the mall
#80Since this is a California on-site thing, California sweepstakes law applies.[1] - "The exact nature and approximate value of the prizes must be disclosed clearly and conspicuously when they are offered." - "The law prohibits the company from misrepresenting the odds of receiving any item offered." - Prohibited: "Failing to award and distribute all prizes of the value and type represented." Online complaint form here…
Why haven't they all been shutdown if they are clearly illegal? Also, I've seen these across the country.
Anyone in the US have tips on how to get involved to help oversee and direct them? I’m pretty naive and don’t have much time, but I do have motivation, at least. I have tried calling them in the past to get a better understanding of what they do, but it was difficult to find the right person to talk to. I’ve considered doing independent research and reporting (via FOIA), but I also fear repercussions.