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Luxury hotels are being inundated with requests from self-described influencers

theatlantic.com

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Re: Luxury hotels are being inundated with requests from self-described influencers

#261

Post by coatmatter »

drb91 wrote: post #207
mayniac wrote: post #141

Earlier quoted context omitted.

To be fair on them, despite what their instagrams show it is a lot of work. My girlfriend follows Alexis Ren and showed me her workout routine, it's easily 3 hours a day. Which combined with reaching out to brands, dealing with advertisers, scheduling, photoshoots etc I could easily see it being a full time job. Plus the constant dieting on top of all that which I can't remember the details of, but I know is hugely r…

It seems a lot like managing your own modeling and PR business. I am not by any means saying that all influencers are attractive (or that it’s the source of their popularity when they are!) but the line between being an influencer and an “instagram model” seems very wide and grey.

It's a term that I only see the media industry using.

It's all cut from the same cloth but at the end of the day, advertising works.

Re: Luxury hotels are being inundated with requests from self-described influencers

#262

Post by coatmatter »

Mediterraneo10 wrote: post #223
United857 wrote: post #67

Every reputable travel publication/blog I know of have strict editorial policies against accepting freebies/discounts/gifts in exchange for reviews/coverage. Those so-called "influencers" aren't really about serving their audience -- they strike me as just a scammy way to travel "for free".

> Every reputable travel publication/blog I know of have strict editorial policies against accepting freebies/discounts/gifts in exchange for reviews/coverage. We must move in separate travel worlds. Within bicycle touring, travelers with established blogs very often accept free stuff, because this hobby requires a great deal of gear (and gear replacement) that isn't cheap. But this usually doesn't affect their reput…

To be fair, the parent commenter was vague about what "strict editorial policies" meant.

Tech publications receive free stuff all the time too.

And for people like Casey Neistat - people send stuff to him unsolicited.

Re: Luxury hotels are being inundated with requests from self-described influencers

#263

Post by coatmatter »

merinowool wrote: post #83

This is such a downer on holidays, when you want to rest at luxury place, but some young people ruin it for you with their obnoxious behavior. I hope there will be hotels that ban such Instagram addicts from premises.

This was not my experience with my last holiday. But then again, I did not go for luxury.

Re: Luxury hotels are being inundated with requests from self-described influencers

#264

Post by coatmatter »

majani wrote: post #65
empath75 wrote: post #16

Sounds to me like this is a big opportunity for an intermediary to connect useful social media influencers with various brands.

funny thing is, there are also tons of influencer marketplaces and agencies, it's a space with incredibly low barrier to entry. Thing about the marketplace is, there is little incentive on either side for the influencers or clients not to skip over the marketplace altogether after using it for window shopping

This sounds like Marketing.

Re: Luxury hotels are being inundated with requests from self-described influencers

#266

Post by TheBeardKing »

razzimatazz wrote: post #208
duckduckno wrote: post #186

What hypothetical scenario do you guys think could possibly result in the termination of this trend? I think it would be interesting to figure out what could cause social media to die out in the future.

I can think of two directions we could go from where we are - perhaps Authorative Media: a return to the government telling us everything we need to know? Very dark, but a "government influencer" could still work.. And perhaps more positive - Truthful Media: Information generated by people, in the 'open source' way that you can fully trust. Hard to believe, but almost necessary. A blockchain of real information sourc…

Another worse case scenario for the future of social media could be one outlined in the movie The Circle with Tom Hanks and Emma Watson. Soon, the "influencers" will be available live, all the time. If you have no job prospects or useful skills, why not just sell your privacy for brand promotion? https://www.imdb.com/title/tt4287320/

Re: Luxury hotels are being inundated with requests from self-described influencers

#267

Post by SnowingXIV »

futurix wrote: post #17

I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?

Well, I think it highly depends on the niche. My wife for instance, enjoys makeup and skincare products so she follows certain personalities that sell their own lipstick or whatever. The most prominent examples of this that come to mind (because she brings it up to me) is Kylie Jenner and Jeffree Star. The products aren't prohibitively expensive (though I think they are incredibly overpriced and believe she'd do just fine by buying generic Target brand stuff) but she seems to be persuaded by it.

I know with those examples they are selling their own products, but I'm sure there are some more Linus Tech Tips style makeup influencers that she follows that impacts her buying decisions with her disposable income.

Re: Luxury hotels are being inundated with requests from self-described influencers

#268

Post by chrshawkes »

empath75 wrote: post #16

Sounds to me like this is a big opportunity for an intermediary to connect useful social media influencers with various brands.

Your very late to the game already but it's probably not too late to do something in that area.

Re: Luxury hotels are being inundated with requests from self-described influencers

#269

Post by bonestamp2 »

ascorbic wrote: post #212
bonestamp2 wrote: post #11

> "The vast majority of cold-call approaches are really badly written" I think he means, "poorly written".

Badly and poorly are synonyms.

Yes, of course. However, "badly written" is poor grammar.

Re: Luxury hotels are being inundated with requests from self-described influencers

#270

Post by dev_north_east »

duckduckno wrote: post #186

What hypothetical scenario do you guys think could possibly result in the termination of this trend? I think it would be interesting to figure out what could cause social media to die out in the future.

A recession? I know we didn't have the same type of media now as in 2008 but I remember the huge fall-off in similarish influencers at the time (mostly magazine based).
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