211–220 of 278 posts
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Exactly. At least Instagram has a visible number (your follower count) that is a decent proxy for what "level" you've reached. With "good old boys" networks it's totally opaque.
Why is that better?
> "The vast majority of cold-call approaches are really badly written" I think he means, "poorly written".
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> the roll-out of social credit scores in China The thing is, these all aren't enforced by governments, but through social media and organizations. The popular one sesame credit in China is from the Alibaba group, not the Chinese government. In the same vein, Instagram is it's own platform, people can determine how much they think "followers" are worth and businesses can use their own discretion to decide how much to…
Except that if the "social "companies keep growing and merging eventually they will have more power than governments and if you are not signed up you may as well don't exist.
I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?
I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.
To an extent that was what "Anthony Bordain - Parts Unknown" did. He frequently was in very nice places, but he would also go to hole in the wall places that always looked incredible.
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In "the hitchhiker's guide to the galaxy" there is a story about a society that shipped out all its useless members (hairdressers and telephone sanitizers) off planet. Stanford is doing that with their new Redwood City "campus", an office park five miles from the main campus. No professors. No students. No researchers. No labs. All administrators. "Stanford units that will have at least some employees at Stanford Red…
Genuine question--what would make this not embarrassing for you? Is it the separation from the main campus? How they are segmenting orgs?
I've seen something which I think is even more interesting. Second tier influencers (100k followers) paying expensive hotels and private plane trips of first tier influences (1 mil followers), so that they can appear on their feeds, and gain new followers.
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Why do people trust your recommendations? I’m not saying you are untrustworthy. I don’t know you. But that is my point. Why do people trust “influencers”? I would feel like a tremendous fool even following a stranger’s account, much less going somewhere on their say-so.
Well, why can people trust any other people at all? Well, here are some ways: 1. They have an incentive to be honest* (e.g. they would be punished if they weren't), e.g. lawyers, engineers, family members 2. They seem like just honest people, e.g. the Dalai Lama? 3. They say or do many other things that you agree with and your values seem aligned, e.g. politicians, athletes, some corporate leaders 4. They are a lot l…
I think influencers have more of an incentive to be dishonest than to be honest. If they tell a hotel "I'll promote you to all of my followers if you give me a week's stay" and then they go on to tell their followers "This place is crap, stay away", that's going to reduce their future business.
If they tell their followers to go to a crap hotel, then they can just say "Oh, it must have changed since I was there". And indeed, by revealing themselves to the hotel beforehand, they've tainted the experience, the hotel is going to treat them differently.
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My thoughts exactly. It seems to me that the target market of these “influencers” is teens with little to no money that spend hours looking at these “influencers” exactly because these pictures are as close as they’re gonna get to that luxury lifestyle. People who can actually afford this will just go on holidays by themselves with no thoughts about the “influencers” whatsoever, also because by the time you can affor…
> People who can actually afford this will just go on holidays by themselves with no thoughts about the “influencers” whatsoever, also because by the time you can afford such lifestyles you widen up to the obvious commercial intents of these influencer “recommendations”, making their “review” purpose moot. Isn't the idea to follow people who, for example, travel to cool places that you might not have considered? Perh…