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Luxury hotels are being inundated with requests from self-described influencers

theatlantic.com

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Re: Luxury hotels are being inundated with requests from self-described influencers

#3

I think this goes along with the (perhaps perceived) increase in self-centeredness in society.

Or just a general idea of mooching off of someone for free for very little in return. Apparently, it’s a bit of a con with most influencers, but for a select few who actually do move the dial.

Re: Luxury hotels are being inundated with requests from self-described influencers

#5
I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding.

For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

Re: Luxury hotels are being inundated with requests from self-described influencers

#7
post #5

I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

People want escapism. Something out of their ordinary lives. Like movies. As someone who is heavily involved in Instagram marketing, I don't see the value for anyone other than dreamers. Which is why my focus is niche, local, and accessible to everyone. In return I send a TON of real customers to places that I choose to promote.

Re: Luxury hotels are being inundated with requests from self-described influencers

#8
post #5

I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.

Ah, the ol' reverse psychology.

By showing people what it's like to vacation in a Fiesta, Motel 6, and Waffle House you'll drive traffic to luxury hotels.

Re: Luxury hotels are being inundated with requests from self-described influencers

#10

I think this goes along with the (perhaps perceived) increase in self-centeredness in society.

What does an increase in self centredness in society mean? Did people in the past do everything for the benefit of society somehow
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