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I think this goes along with the (perhaps perceived) increase in self-centeredness in society.
What does an increase in self centredness in society mean? Did people in the past do everything for the benefit of society somehow
Sounds to me like this is a big opportunity for an intermediary to connect useful social media influencers with various brands.
I’m sure there are others.
Earlier quoted context omitted.
People want escapism. Something out of their ordinary lives. Like movies. As someone who is heavily involved in Instagram marketing, I don't see the value for anyone other than dreamers. Which is why my focus is niche, local, and accessible to everyone. In return I send a TON of real customers to places that I choose to promote.
Why do people trust your recommendations? I’m not saying you are untrustworthy. I don’t know you. But that is my point. Why do people trust “influencers”? I would feel like a tremendous fool even following a stranger’s account, much less going somewhere on their say-so.
Sounds to me like this is a big opportunity for an intermediary to connect useful social media influencers with various brands.
I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?
It seems to me that the target market of these “influencers” is teens with little to no money that spend hours looking at these “influencers” exactly because these pictures are as close as they’re gonna get to that luxury lifestyle.
People who can actually afford this will just go on holidays by themselves with no thoughts about the “influencers” whatsoever, also because by the time you can afford such lifestyles you widen up to the obvious commercial intents of these influencer “recommendations”, making their “review” purpose moot.
In my social circle people who spend days & nights looking and sharing the influencer pictures can’t actually afford any of that even if they wanted to. Those that can afford it don’t give a damn about the influencers.
I wonder why the strategy of these "brand personalities" has to be limited to "luxury" type branding. For example, could you build a following traveling the country by interstate in a Fiesta, staying at Motel 6 and eating at Waffle House? It wouldn't cost Motel 6 and Waffle House almost anything to comp a few waffles and otherwise-unoccupied rooms as an experiment, if they aren't doing similar things already.
People want escapism. Something out of their ordinary lives. Like movies. As someone who is heavily involved in Instagram marketing, I don't see the value for anyone other than dreamers. Which is why my focus is niche, local, and accessible to everyone. In return I send a TON of real customers to places that I choose to promote.
I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?
Earlier quoted context omitted.
People want escapism. Something out of their ordinary lives. Like movies. As someone who is heavily involved in Instagram marketing, I don't see the value for anyone other than dreamers. Which is why my focus is niche, local, and accessible to everyone. In return I send a TON of real customers to places that I choose to promote.
Why do people trust your recommendations? I’m not saying you are untrustworthy. I don’t know you. But that is my point. Why do people trust “influencers”? I would feel like a tremendous fool even following a stranger’s account, much less going somewhere on their say-so.
Aspiring to be famous for something, like being a great musician, no longer seems to be thought a necessary component.
I just want to know who the heck takes recommendations of 'influencers' seriously? Gullible teens with no money?
That doesn't mean mom and dad got no money, though.
I happen to know a kid with rich parents and they frequently have to buy him stuff he discovered on instagram -- YEEZY shoes and whatnot.
I'm sure there are enough kids that'll bug their parents about planning their next vacation where some popular influencer were.
Who wouldn't want to get luxury hotel stays for free, have brands send you free stuff, or get paid to promote something? It's an incredible deception and many are falling for it.