Earlier quoted context omitted.
Wow: "We are a local media company based in Raleigh, North Carolina, USA. We have detected that you are in one of the member countries of the European Union, which is now subject to the General Data Protection Regulation. ... Until we are able to ensure our full compliance with the rigorous GDPR requirements, we are blocking access from EU countries to our websites , which include wral.com, wralsportsfan.com, highsch…
On the one hand I think this is a great sign that the GDPR is being taken seriously. On the other, I see this as corporate speak for "We're not sure if ensuring compliance makes business sense for us and this notice may actually be permanent. You're from a region where anyone interested in our content is probably a long-tail outlier that won't make us much money, so ensuring access for you is not a priority." I reall…
If that is the the case then it is working as intended. Instead of just ignoring regulation and writing off a small risk of some fixed and difficult to enforce fine as cost of business the "4% of global revenue" clause puts the fear of god into companies.