Facebook's graph database!
Consider, Facebook has modeled:
* All our PII (face scans, key dates and times in our lives (birth to death), employment history, and on and on)
* All our activities (web, real-world)
* All our relationships/interactions (facebook, web, person-to-person, person-to-business, business-to-business, face recognition over practically all digital photos, chat, audio capture from mobile? what else?)
* Data appropriately tagged and categorized: Geo-location and a million other things
* Place information
* And then, the coup de gracie ... how all that data changes over the time dimension
And it's all searchable! A search of that database must be thrilling. You can know what's going on at every level of society at any point in time. You could quantify moods, trends, money, stars and governments currently rising and falling, etc. Consider the unholy power of that graph database, nothing else must come close! Sometimes, I want to get a job there as a data researcher just so I could query it.