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Apartment baiting with Facebook Ads

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Re: Apartment baiting with Facebook Ads

#51
post #49
post #48

Earlier quoted context omitted.

Craigslist "housing wanted" section. For SF: https://sfbay.craigslist.org/d/all-housing-wanted/search/sfc... I would also suggest local Facebook groups in this day in age.

Whoops, I meant to ask what geographic location you posted your ad in, because I was thinking in SF it might be more competitive and less effective.

I don't post specifics on the internet but its in the Northeast US, medium sized town.

Re: Apartment baiting with Facebook Ads

#52
post #5

Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…

> We thought about sending letters to see if somebody wanted to sell to us without going the realtor route, but we never did.

We actually just bought a house doing this exact thing. There was one particular area that only had about 30 houses in it and they don't come up for sale that much. Since we really wanted to move this year, we sent letters to the houses we'd want in that area. To our surprise, out of the dozen or so letters we sent, four people responded that they were considering selling and a few others still replied thanking us for the letter but weren't going to sell.

As long as you are willing to be flexible with move date, this works out great for both sides. The sellers avoid agent fees, which at 5 or 6% can be significant, and the annoyances of showings and open houses. It also gives the sellers certainty of sale so when they go to buy another house, they don't have to deal with contingency offers.

Re: Apartment baiting with Facebook Ads

#53
post #21

Earlier quoted context omitted.

And the data broker, in turn, compiles that information from public records. LexisNexis is actually the big one who resells that information, you can request a copy of your report from their site for free to see what they got on you. Mine listed my house, I believe the day I bought it, and the source of that information (in my case my town hall).

Yup - I do believe that FB is severing their relationship with these data brokers shortly, so unsure if this will continue to be available.

Are they? This would really surprise me- Custom Audiences (FB brand name for the tool that integrates data from 3rd parties like Acxiom, etc.) is VERY powerful and makes FB a whole bunch of money.

Re: Apartment baiting with Facebook Ads

#54
post #5

Somebody should build a service for this. My wife and I recently moved and, while we ended up somewhere we like, there was one particular street right next to our old house that we always wished we would be able to get a home on. When we talked to other neighbors that were thinking about moving, we found out that we were far from the only ones eyeing that street. Unfortunately, people there rarely sold and, when they…

[deleted]

Re: Apartment baiting with Facebook Ads

#56
post #31

Do people even look at Facebook ads? On my browser they rotate through every ten seconds, so even if I was interested the chance that I could read them and decide to click on them before they go away is nil. In he past, every single Facebook ad I'd ever clicked on turned out to be click-bait (the photo/ad had nothing to do with the link.) The ads are on a currently on a part of the screen I have mentally blocked out.…

Yes. How else does Facebook make it's revenue?

I'm not questioning that Facebook sells ads, I am questioning their effectiveness and whether the OP is overselling it.

Edit: For example, the only Facebook ads I've seen recently are for riding lawnmowers. I live in the city.

Re: Apartment baiting with Facebook Ads

#58

Earlier quoted context omitted.

People with mobility issues sometimes prefer not having to use stairs or elevators. Not implying that's the author's preference, but that's what I've seen in the RE arena.

It's also much easier to access when you have a young child with a stroller.

Or a pet that needs easy access to the outdoors. My son lives on the middle floor of a mid-rise apartment block and it's a bit annoying to take the dog out to pee.

Re: Apartment baiting with Facebook Ads

#59
post #14

I've used Craigslist this way, most of the public rental ads for our area were either for shitty places or overpriced. There's nice to very nice apartment complexes in our area but they are very expensive, have on-schedule yearly rent increase, and charge pet fees. So I posted an ad on Craigslist in "housing wanted" saying our approximate credit score (750+ each), employment history, what we were looking for, and our…

Seems like this is little more than an end around the fair housing act for landlords.

Re: Apartment baiting with Facebook Ads

#60
“Another way would be to split the prize: $125 for the person who’s apartment we’ll be taking over, and $125 for whoever refers us to that person.”

It ain’t broke don’t fix it.

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