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So... it seems like Netflix Sans plus more open apertures (angled terminals) on letters like "e" and "a" Was Netflix Sans the determined starting point?
So... it seems like Netflix Sans plus more open apertures (angled terminals) on letters like "e" and "a" Was Netflix Sans the determined starting point?
Seems like it's essentially Netflix Sans with enough changes to be different IP
https://en.wikipedia.org/wiki/Intellectual_property_protecti...
Earlier quoted context omitted.
Yep. Those look almost identical.
Look again: a, f are pretty different, proportions differ all over (see O), and the author of the tweet clearly hid the tapered & much wider aperture of the Airbnbs e behind the image. Type design is a subtle thing - they are clearly similar, but definitely not identical
Earlier quoted context omitted.
Yep. Those look almost identical.
Look again: a, f are pretty different, proportions differ all over (see O), and the author of the tweet clearly hid the tapered & much wider aperture of the Airbnbs e behind the image. Type design is a subtle thing - they are clearly similar, but definitely not identical
Good catch. They obscured the most noticeable difference. Pretty cheeky.
And unnecessary. To the casual observer Netflix and Airbnb have the same new font.
I liken this to a hotel that decides to make their own lightbulbs. Or a department store that produces it's own bespoke cash registers. You can't argue that typography is so vital to their business that this is a useful allocation of resources. Obviously, design is important to any company that markets itself in some way. But not every company designs their own typeface (although it seems like it, lately.) Some are s…
> I liken this to a hotel that decides to make their own lightbulbs. The key differentiator between AirBnB and a hotel is the community. By adopting a more flippant variation of the well-known humanist sans-serif fonts, they're communicating that their experience is more about the people and the connections than just the physical infrastructure of a boring old Helvetica hotel. Having their own typeface is good strate…
If so for me, then it must be subliminal, as I had not even noticed the typeface. If the message is 'bland' and 'unexceptional', then at least I have not been subliminally misled.
Earlier quoted context omitted.
Look again: a, f are pretty different, proportions differ all over (see O), and the author of the tweet clearly hid the tapered & much wider aperture of the Airbnbs e behind the image. Type design is a subtle thing - they are clearly similar, but definitely not identical
I did notice the subtle differences there and certainly agree. In particular the angular terminals. That's why I said "almost". I'd never dismiss those differences, but do those subtle differences align with a goal of distinct identity? Identity feels like more of a higher level observation. For example, if you had two white hats with black text on them in each typeface, you probably wouldn't be able to identify at a…
Earlier quoted context omitted.
I did notice the subtle differences there and certainly agree. In particular the angular terminals. That's why I said "almost". I'd never dismiss those differences, but do those subtle differences align with a goal of distinct identity? Identity feels like more of a higher level observation. For example, if you had two white hats with black text on them in each typeface, you probably wouldn't be able to identify at a…
I mean, you could say the same about Lufthansa and (formerly) American's use of Helvetica. But no one would accuse them of having the same corporate identity.
I'm not sure I've effectively communicated that thought. Seems tricky to convey. Again, it seems like maybe I'm getting an impression that isn't intentional.
"We have specific business needs around brand distinction, legibility, and scalability, that no available typefaces were addressing" The font looks almost identical to a lot of other sans fonts.
The difference between a fontset that looks similar and a fontset that solves for all the business requirements can be vast. Cereal appears to be extremely versatile and distinct in a few key areas. You don't need a custom font to distinguish your brand from others, but you probably do if you're going to be using that one typeface for every damn thing in every damn scenario.
I think the fact that a negligible amount of the general public could pick the new font (knowingly, not by guessing) out of a group of 9 other sans fonts counts against it's ability to distinguish the airbnb brand from others.