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Google is rebranding storage plans as “Google One”

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Re: Google is rebranding storage plans as “Google One”

#91
post #16
post #14

Earlier quoted context omitted.

I'm more curious - as someone who works in Cloud Support - what kind of "Experts" we are talking about here. The Google product space is massive.

Yeah, I'm quite surprised by this, they're not just offering support for Google One but ANY consumer Google product? There's like, thousands.

Google one isn't a consumer product, just a payment plan, so it seems unlikely that the support is only for "google one". Google Drive is still Google Drive, not Google One.

Re: Google is rebranding storage plans as “Google One”

#92
post #49

Earlier quoted context omitted.

You're wrong. There's nothing nefarious or underhanded about this decision.

Why would scenario in GP be nefarious?

according to many people - especially here on HN - any data collection is nefarious.

Re: Google is rebranding storage plans as “Google One”

#93
post #68

The naive name for this product bundling would be Google Bundle, GBundle, but that would rub regulators the wrong way. The first rule of UX and branding is: don't make me think. Using a digit in a brand name is a question mark, just like Google Plus. Or was it Google+? It gets in the way of the meat of your message. Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Is it going to be G…

I understand the potential confusion, but do you think this has hurt the Xbox One adoption? I think it's probably possible to execute a "One" branding correctly, provided it gives the users a sort of "universal" experience ala Prime.

I definitely think the Xbox One was hurt by having a name requiring an explanation to newcomers. Not to mention that there were a flurry of original xbox's being passed off on craigslist/ebay as "xbox 1 in like new condition!". Given the number of those listings I saw early on, I just have to think there were a few grandparents who got conned and got a bad taste from the experience. Maybe some of them just said screw it, I'll get a PS4 because I know that's the right one.

Probably just a blip of an impact overall, but greater than zero.

Re: Google is rebranding storage plans as “Google One”

#94
post #82

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

Perhaps it’s partly a rational defensive move in case the GDPR wreaks havok with the ad-based web ecosystem? I’m looking forward to reading whatever Ben Thompson (stratechery.com) has to say on the undelying business model implications

I would love to see a not ads supported Google.

I am not convinced this can happen. It seems that ads is the only form of micro payment that really works at scale.

However, I love Google Products. Photos is awesome. Inbox makes my mail manageable, etc.

I am sadly probably in a minority, but I would pay a good price to have all these products without any ad targeting.

Re: Google is rebranding storage plans as “Google One”

#95
post #68

The naive name for this product bundling would be Google Bundle, GBundle, but that would rub regulators the wrong way. The first rule of UX and branding is: don't make me think. Using a digit in a brand name is a question mark, just like Google Plus. Or was it Google+? It gets in the way of the meat of your message. Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Is it going to be G…

Zoho ran bundled subscription option called Zoho One (https://www.zoho.com/one/). It had reasonably good welcome. This strikes as slightly similar.

Re: Google is rebranding storage plans as “Google One”

#96
post #49

Earlier quoted context omitted.

You're wrong. There's nothing nefarious or underhanded about this decision.

Why would scenario in GP be nefarious?

imho, creating new data sucking pipelines (no matter whether for advertising or model training) under the guise of a consumer service is at least slightly nefarious.

Re: Google is rebranding storage plans as “Google One”

#98
post #82

Earlier quoted context omitted.

Perhaps it’s partly a rational defensive move in case the GDPR wreaks havok with the ad-based web ecosystem? I’m looking forward to reading whatever Ben Thompson (stratechery.com) has to say on the undelying business model implications

I think you're right, and that that be great in my opinion. I'd love for this to be the start of Google being less dependent on ads across some of their currently free products. If a "Google One" subscription guaranteed that Gmail and other services were no longer mined for ads, that would be a great thing. It might allow them to maintain the ads-based model for free users, while providing a single subscription for p…

> If a "Google One" subscription guaranteed that Gmail and other services were no longer indexed for ads

You can already pay for that for Gmail. You have been able to for years.

"we never collect or use data from G Suite services for any advertising purposes" https://gsuite.google.com/security/

Re: Google is rebranding storage plans as “Google One”

#99

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

If this is really the case, then I would say the name sucks. It's hard to know what 'Google One' means from just the name. And there is 'Android One', which is designed for low-end devices, it would really confuse people when they talk about android one, google one. I can see more people will refer it as "google one drive", and microsoft also has its "One Drive", that's even more confusing to all the average users.

It's probably reactive: "Prime" -> "One".
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