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Google is rebranding storage plans as “Google One”

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Re: Google is rebranding storage plans as “Google One”

#81

> Be among the first to know when Google One is available in your area. What does my area have to do with an online storage offering? I'm not giving them my zipcode. Anyway, taking all bets on whether this doppelganger will be killed off, or whether two more doppelgangers will be launched.

Yes, your area does matter. In some countries, there are requirements that your data be housed in a data center in your country. They may not have this option yet.

Re: Google is rebranding storage plans as “Google One”

#82

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

Perhaps it’s partly a rational defensive move in case the GDPR wreaks havok with the ad-based web ecosystem?

I’m looking forward to reading whatever Ben Thompson (stratechery.com) has to say on the undelying business model implications

Re: Google is rebranding storage plans as “Google One”

#83

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

I agree that this definitely looks like the play - Google's "Prime" service. I only hope that they choose a more reasonable strategy for migrating users to it as they expand features. YouTube Red can become part of a Google One tier for new users with older users grandfathered. Integration of existing user bases can happen later. Storage is a cheap benefit to provide for the average user who won't use it all. YouTube…

I agree. If it is their attempt at "Prime", they're going to have a much harder time of it than Amazon, since they already have so many different subscriptions and price points. It'll be interesting to see how they try to manage it.

Not only that, but they'll have to decide where the borders of the subscription are—is YouTube a separate entity, and thus should keep it's own subscription model? or is it too valuable and thus should be part of Google One? Either direction will have complexity issues, either in continuing to have too many different subscriptions, or in trying to capture value with too many orthogonal benefits in a single pricing system.

Re: Google is rebranding storage plans as “Google One”

#84
post #82

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

Perhaps it’s partly a rational defensive move in case the GDPR wreaks havok with the ad-based web ecosystem? I’m looking forward to reading whatever Ben Thompson (stratechery.com) has to say on the undelying business model implications

It'd be an interesting turn of events if Google is signaling that its adtech business is flattening (in Europe / due to the GDPR) and is moving to monetize its customer services directly.

Re: Google is rebranding storage plans as “Google One”

#86
post #68

The naive name for this product bundling would be Google Bundle, GBundle, but that would rub regulators the wrong way. The first rule of UX and branding is: don't make me think. Using a digit in a brand name is a question mark, just like Google Plus. Or was it Google+? It gets in the way of the meat of your message. Why would Google would rub up against Microsoft OneDrive with Google (One?) Drive? Is it going to be G…

I understand the potential confusion, but do you think this has hurt the Xbox One adoption? I think it's probably possible to execute a "One" branding correctly, provided it gives the users a sort of "universal" experience ala Prime.

It's just tiring. If you're not willing to avoid bullshit from the get-go with your name—in a world full of people trying to sell me shit and take my attention—I won't be interested in learning more. The discovery stops right there for me until I'm bombarded with positive suggestions from my friends who did allow someone else to bullshit them.

Re: Google is rebranding storage plans as “Google One”

#87
post #82

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

Perhaps it’s partly a rational defensive move in case the GDPR wreaks havok with the ad-based web ecosystem? I’m looking forward to reading whatever Ben Thompson (stratechery.com) has to say on the undelying business model implications

I think you're right, and that that be great in my opinion. I'd love for this to be the start of Google being less dependent on ads across some of their currently free products. If a "Google One" subscription guaranteed that Gmail and other services were no longer mined for ads, that would be a great thing. It might allow them to maintain the ads-based model for free users, while providing a single subscription for people who are willing to pay. In a way that offering subscriptions for each individual product wouldn't be feasible due to the complexity of marketing/managing so many at once.

Re: Google is rebranding storage plans as “Google One”

#88

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

ohhh

Interesting point !

I already see Youtube Red as a very high value bundle : no ads on Youtube, offline mode, picture in picture AND that's only on top of Play Music for the same price as any other music service. All of this is sadly region limited though.

It never occurred to me that the champion of bundling is Amazon Prime.

It will be interesting to see how Google moves in this direction.

Re: Google is rebranding storage plans as “Google One”

#89

> free one-tap access to Google Experts for help with any Google consumer product and service. This is huge . Together with having removed ads that scanned your e-mail from consumer Gmail, it looks like Google's consumer offerings could actually be changing course from "you're the product" to "you're the customer" -- or at least be giving you the choice. Of course, you could always get a single-seat G Suite for busin…

I agree. And I think the branding here of "Google One" implies that this could be the start of a large change of course, since it's not specific to any one product. While gmail support is notoriously awful, I've been extremely impressed with my call-in support for my Google Fi, Nexus phones, and Pixel buds. So when you pay for the product, they do (/can) support it well. I would love a general paid-Google (a la Amazo…

Anecdotally, I've been extremely unimpressed with Google's Fi / Nexus / Pixel support.

I had a Nexus phone on Fi that -- while I was holding it in my hand texting -- it went black and never turned on again, for no reason. I assumed the battery died -- even though the UI displayed that I had most of my battery still. No, it completely bricked. Coincidentally and non-conspiratorially, it might've been ~2 weeks after my 1-year warranty expired. But after the whole iPhone planned obsolescence thing, I was skeptical.

Still, I called into Fi support. Not only were they completely unapologetic for the phone bricking, but they also had literally only one phone available for sale -- the new $700+ Pixel XL. I didn't want that phone. They offered no discount. Their answer was "you can wait a month until we get new phones". I had to buy a phone (grudgingly) from Verizon.

Overall, one of the worst experiences I've had with a Telecom company -- and it's not like I've had any experiences I would describe as "jolly".

Re: Google is rebranding storage plans as “Google One”

#90

I think this article is missing the bigger picture—this isn't about storage. This is Google trying to copy the success of Amazon Prime. They're going to try to unify lots of different benefits under a single, high-value subscription. The storage plans and priority support are just the first benefit they've tied to the subscription. > In addition to access to experts, the company also promises to provide subscribers w…

If this is really the case, then I would say the name sucks. It's hard to know what 'Google One' means from just the name. And there is 'Android One', which is designed for low-end devices, it would really confuse people when they talk about android one, google one. I can see more people will refer it as "google one drive", and microsoft also has its "One Drive", that's even more confusing to all the average users.
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