This is huge. Together with having removed ads that scanned your e-mail from consumer Gmail, it looks like Google's consumer offerings could actually be changing course from "you're the product" to "you're the customer" -- or at least be giving you the choice.
Of course, you could always get a single-seat G Suite for business account for $5 or $10/mo. with 24/7 phone support too, but it was a little too complicated and inflexible for most consumers.