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GDPR will pop the adtech bubble

blogs.harvard.edu

301–310 of 454 posts

Re: GDPR will pop the adtech bubble

#301

I wonder how many "parts" of the Internet are simply going to be inaccessible over the course of the year to individuals residing within the EU as websites take a rudimentary "block all EU traffic" approach as a first swing at preventing their services from being offered to EU residents.

Just be sure to marvel at the speed with which they're all simply replaced.

Re: GDPR will pop the adtech bubble

#302

Earlier quoted context omitted.

> I switch to in-cognito, just because I've noticed that Google isn't currently tracking stuff like that by IP. This way I don't get recommended Boney M videos in YouTube or adverts for cars I don't actually have an interest in elsewhere. If you go through all that trouble, why don't you simply turn off personalized ads? https://adssettings.google.com/

I already have. But I like to double up on my privacy controls where possible, just in case. Opening up incognito takes a fraction of a second more, it's become part of my workflow.

Yeah, that's definitely the reason why it has become part of the workflow ;)

Re: GDPR will pop the adtech bubble

#303
post #143
post #103

Earlier quoted context omitted.

Piwik has several blog post about this very topic, for example: https://matomo.org/blog/2017/09/gdpr-potential-consequences-... You can disable the tracking parts in Piwik, or you can assume a legal stance under one of the 6 exceptions like "Legitimate interests" ( https://matomo.org/blog/2018/04/lawful-basis-for-processing-... ).

Thanks, that's very interesting! I wasn't aware that IP address is considered personal data under GDPR... That seems exploitable...

In what way are you thinking IP address as PII is exploitable?

My first thought is that you could impersonate a person by spoofing their IP address. PII identifies a person but I don't think anyone is advocating for (solely) IP-address based bank logins.

Re: GDPR will pop the adtech bubble

#304
post #200

Earlier quoted context omitted.

> By and large, it doesn't, very well. I know Twitter isn't known for being the best at advertising, but it was made exceptionally clear to me that online advertising is a massive bunch of lies when I did my GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. Twitter claims I: * Own a cat, dog and other animal (I don't) * Have between $100k- $999k l…

> GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. This is expected. It's not desirable, but it is expected. The problem is your comparing it to an absolute. I.e. to perfect. If advertisers had that choice, they would love it. They generally don't. Remarketing is kinda close, but limits the scale. Rather, the only other scalable options are far w…

I’ll tell you one thing that’d be better: prices and wages that make sense. I shouldn’t be faced with dozens of subscriptions just to lead basically the same life I did over a decade ago with half those subscriptions (or fewer). And being paid 5x what I made then shouldn’t feel like I’m making it work but not saving much. And I shouldn’t be getting sales calls over 4 months after having used TrueCar.

Re: GDPR will pop the adtech bubble

#305

Earlier quoted context omitted.

> I was very disappointed that the Google and Facebook data exports don't contain this data. Facebook has it available, if not in their Download Your Information tool. Go to Settings -> Ads -> Your Information -> Categories.

Mine says "You do not have any behaviors in your ad" preferences. https://i.imgur.com/giAxfiF.png But interesting page. Looking at the "advertisers who have added your details to their targeting list" it again shows how bullshit this industry is: * Playstation in 19 countries * Musicians which I definitely don't listen to, like Keith Urban, Post Malone, Jack White, YBN Nahmir, and Ziggy Marley, whoever these people a…

Last time I checked mine, it was pretty accurate, but I have a lot of the "PlayStation in " too!

I also see a lot of PlayStation related ads on my news feed... I haven't used a PlayStation since I got an Xbox one!

Re: GDPR will pop the adtech bubble

#306
Doc Seals has been proclaiming that the ad tech bubble is going burst every time he appears on the Gillmor Gang. It's gotten to the point where he now sounds like a broken record. I guess he thinks that if he repeats it long enough it'll eventually come true. I'll be looking forward to his follow up appearances where he backtracks and explains why it hasn't.

Re: GDPR will pop the adtech bubble

#307

Earlier quoted context omitted.

AB testing doesn't require personally identifiable information.

How do you bucket users into a control and enabled group without having some way of identifying them? (usually ip address)

Why are you bucketing users? If you have some sort of current session for their presence on the site, flip a coin and assign them your A or B. Store nonpersonalized info about their experience on the site associated with the given A or B.

Re: GDPR will pop the adtech bubble

#309

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

> I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I just don't understand the anti-social media agenda. The same people who for 2 years have been saying that social media advertising is so effective that it got trump elected are now saying it is ineffective. They demand that political advertis…

Desperate politicians making absurd rules when:

1) US election went “wrong”.

2) The same is happening to them

3) They’re mostly not hitting their own companies

Obviously it’s a lie. The “right” is gaining in Europe like crazy, not because of Facebook, but because the existing governments have seriously underperformed.

But politicians faced with the choice of admitting mistakes that they don’t even know how to fix, or to wildly and randomly strike at whoever got blamed ...

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