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GDPR will pop the adtech bubble

blogs.harvard.edu

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Re: GDPR will pop the adtech bubble

#261

Post by downandout »

fnord123 wrote: post #257
briandear wrote: post #229

Earlier quoted context omitted.

Language is a horrible benchmark. French in Canada, English and Spanish in the US, German among German expats (of which there are millions.) Targeting a business for extortion because of the languages offered? Ridiculous. GDPR should only apply to businesses with a physical nexus in Europe, anything else is an attempt to assert extraterritorial jurisdiction. Europeans don’t have to visit US/Canadian/Chinese websites.…

>GDPR should only apply to businesses with a physical nexus in Europe, anything else is an attempt to assert extraterritorial jurisdiction. It covers the personal data of EU citizens. Similar laws exist going the other way. Betfair can't (or couldn't) give accounts to US citizens. IIRC, various poker sites had to close US citizens' accounts. The US even arrested a CEO of a UK company who was only changing planes on h…

It covers the personal data of EU citizens

You're both correct and incorrect. It covers the personal data of EU citizens. However, not all sites are actually subject to the GDPR at all. EU traffic to these sites is considered incidental and no GDPR protections apply, even to EU residents, on those sites that are outside of GDPR jurisdiction. There are legal tests build into the GDPR (which I detailed in my original comment above) that determine this.

Re: GDPR will pop the adtech bubble

#263

Post by hadrien01 »

jacksmith21006 wrote: post #214

GDPR will help the big guys not hurt. The smaller guys it will be tough implmenting and make it more expensive in terms of expense to revenues.

I took ten minutes to implement GDPR on a small ecommerce website: we deleted Google Analytics (HTTP logs and carts tracking is more than enough) and replaced Facebook widgets by a simple link. Newsletter was already opt-in only, we don't sell private data, and user account deletion was already possible.

Re: GDPR will pop the adtech bubble

#264

Post by quotemstr »

TeMPOraL wrote: post #213
quotemstr wrote: post #180

Earlier quoted context omitted.

How is "my business model depends on it" not a bona fide legitimate purpose for information collection? Nobody is forcing anyone to patronize a business that relies on data collection for profitability. I'm extremely skeptical of regulation that interferes with consensual deals between economic actors. You want transparency? Fine. But you don't get to randomly outlaw certain entire classes of business.

> How is "my business model depends on it" not a bona fide legitimate purpose for information collection? Business models are arbitrary and orthogonal to services provided. > But you don't get to randomly outlaw certain entire classes of business. Why not? Some business models are clearly antisocial and don't deserve to exist. GDPR is only outlawing business models based on large-scale abuse of people's private and i…

> Business models are arbitrary and orthogonal to services provided.

That's a very interesting claim. So you're saying it'd be possible to organize fighter jet production as a co-op vegan collective?

Re: GDPR will pop the adtech bubble

#265

Post by walshemj »

rebuilder wrote: post #121
madeofpalk wrote: post #112

Earlier quoted context omitted.

> By and large, it doesn't, very well. I know Twitter isn't known for being the best at advertising, but it was made exceptionally clear to me that online advertising is a massive bunch of lies when I did my GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. Twitter claims I: * Own a cat, dog and other animal (I don't) * Have between $100k- $999k l…

For the frugal/high spender conflict, I can kind of see how that might happen. I try to buy quality goods because cheap stuff doesn't last. That means spending more up front to spend less in the long run. So frugal, but also maybe high spender? My mom always says: if you're poor, you can't afford to buy cheap.

I think this might be it eg spending $250 instead of $50 on shoes or boots for longer life and improved comfort.

Re: GDPR will pop the adtech bubble

#266

Post by walshemj »

psychometry wrote: post #260
solomatov wrote: post #30

One surprising side effect of this might be that the hordes of machine learners and data scientists who used to work for adtech might go to healthcare/bioinformatics where we might get new breakthroughs.

Not unless they're willing to take a paycut.

Well advertising and marketing firms don't pay there tech talent very well.

Re: GDPR will pop the adtech bubble

#267

Post by dynamicvariable »

rossdavidh wrote: post #59

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

> I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well.

I just don't understand the anti-social media agenda. The same people who for 2 years have been saying that social media advertising is so effective that it got trump elected are now saying it is ineffective. They demand that political advertising on social media be monitored because it is so effective that it gets presidents elected. Now, it's social media ad spending is so ineffective that these companies won't be around.

> What's happening to billboards and newspapers right now is probably coming to several other industries soon.

What's happening to billboards and newspapers is that ad money is flooding into digital space ( where the young kids are ).

https://www.iab.com/news/digital-ad-spend-increases-23-year-...

https://www.recode.net/2017/9/14/16294450/mobile-ad-spending...

Why speak so authoritatively about something you obviously know nothing about?

Re: GDPR will pop the adtech bubble

#268

Post by robryan »

tjoff wrote: post #247
wdr1 wrote: post #200

Earlier quoted context omitted.

> GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. This is expected. It's not desirable, but it is expected. The problem is your comparing it to an absolute. I.e. to perfect. If advertisers had that choice, they would love it. They generally don't. Remarketing is kinda close, but limits the scale. Rather, the only other scalable options are far w…

> What are the marketers other choices? Advertise on a tech site, 80+% will be interested in tech. Advertise on a dog community site is probably pretty spot on if you want to target dog owners... Far better than what, 5% ? This isn't rocket science, we sold everyones integrity for pennies. > who watch the ad, and aren't buying an iPhone. It's waste. No, advertisements like that are more about selling the brand than s…

As long as the algorithms are close to or better than this model why would they bother? One is all automated and the other is a lot of work dealing with individual websites (even if it is just a matter of manual targeting settings)

Re: GDPR will pop the adtech bubble

#269

Post by [deleted] »

briandear wrote: post #229
downandout wrote: post #207

Earlier quoted context omitted.

The guidance we have received is that if your business is not located in the EU, not targeting EU countries, you don't have parts of your site translated to languages spoken in EU countries, and do not have an EU-based domain name extension, your EU traffic is considered incidental and GDPR probably does not apply to you. But, as with everything in the GDPR, that is extremely murky. This law is subject to unique inte…

Language is a horrible benchmark. French in Canada, English and Spanish in the US, German among German expats (of which there are millions.) Targeting a business for extortion because of the languages offered? Ridiculous. GDPR should only apply to businesses with a physical nexus in Europe, anything else is an attempt to assert extraterritorial jurisdiction. Europeans don’t have to visit US/Canadian/Chinese websites.…

[deleted]

Re: GDPR will pop the adtech bubble

#270

Post by TeMPOraL »

quotemstr wrote: post #264
TeMPOraL wrote: post #213

Earlier quoted context omitted.

> How is "my business model depends on it" not a bona fide legitimate purpose for information collection? Business models are arbitrary and orthogonal to services provided. > But you don't get to randomly outlaw certain entire classes of business. Why not? Some business models are clearly antisocial and don't deserve to exist. GDPR is only outlawing business models based on large-scale abuse of people's private and i…

> Business models are arbitrary and orthogonal to services provided. That's a very interesting claim. So you're saying it'd be possible to organize fighter jet production as a co-op vegan collective?

If you can find enough vegan aerospace engineers and have them liquidate their savings for the good of the collective, then sure, why not :).

Maybe "orthogonal" was a bit much. But almost always there's plenty of wiggle room to choose alternative business models.

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