Surreal to see people cheering on an attack on memory itself.
GDPR will pop the adtech bubble
231–240 of 454 posts
Re: GDPR will pop the adtech bubble
#232Completely oblivious and ignorant here: If a company has no official office in Europe, how does this affect them? All advertisement and business focus is say only in the US, is it business as usual? What if an EU citizen decides to sign up? Are US companies forced to deny customers not par of say an IP block (half assed method I know, but just speaking in general)?
As long as you don't target EU customers, you're fine.
And “target” is such an arbitrary idea. Just existing could be argued as trying to target.
The standard should be: “do you have a physical nexus in the EU.” That’s it.
Re: GDPR will pop the adtech bubble
#233Earlier quoted context omitted.
> How is "my business model depends on it" not a bona fide legitimate purpose for information collection? Business models are arbitrary and orthogonal to services provided. > But you don't get to randomly outlaw certain entire classes of business. Why not? Some business models are clearly antisocial and don't deserve to exist. GDPR is only outlawing business models based on large-scale abuse of people's private and i…
> Business models are arbitrary and orthogonal to services provided. that doesn't change the fact that the business model depends on that orthogonal action. Is it unlawful for gyms to charge by subscription instead of per-use knowing that most people don't use them? Should the NYTimes be forced to go pay-per article instead of subscription? Should nightclubs not be allowed to overcharge the bottle? > GDPR literally o…
> Is it unlawful for gyms to charge by subscription instead of per-use based on the model that most people don't use them? Should the NYTimes be forced to go pay-per article instead of subscription?
It isn't, and it shouldn't. Either can choose whatever works for them best. GDPR only outlaws a few particular antisocial behaviours, which makes a particular class of business models illegal or much less profitable.
The "but business model!" whining sounds a bit like complaining that you can't make money mugging people, because the government disallows theft and assault. Cry me a river.
Re: GDPR will pop the adtech bubble
#234Earlier quoted context omitted.
A lot will just move to finance... However, financial firms are usually pretty against open academic research that would allow publication of papers. Many researchers truly value the ability to contribute to this field openly. Perhaps you are right and they will move to health.
Dodd-Frank isn't repealed and AFAIU, it made taking investor money much harder than it used to be. We can see the next most lucrative fields where ML can be applied to by Alphabet's portfolio: * Calico, Verily - healthcare * Waymo - self driving cars Another fields which comes to mind is robotics but Google liquidated their holdings related to this (Boston Dynamics) for some reasons.
Hopefully some find their way into rocketry research to help further commoditise space travel.
Re: GDPR will pop the adtech bubble
#235Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…
Oddly, I think YOU are underestimating the size of the change coming, too. An upended industry won't go quietly, and I think we're about to see a lot of technology innovation to circumvent the new wave of privacy restrictions.
Re: GDPR will pop the adtech bubble
#236> perhaps a $trillion or more has been spent on adtech, and not one brand known to the world has been made by it Google.
You can add Alibaba, Baidu and Toutiao to that list. Nearly all of their revenue comes from adtech. Just three platforms used by a billion people. Yahoo was also made possible by adtech, it was / is a brand known to over a billion people. Facebook, Twitter, Snapchat - they only exist courtesy of their adtech. Can you imagine how difficult it would be for Twitter to sustain itself with a paid model? There's such an ex…
>Facebook, Twitter, Snapchat - they only exist courtesy of their adtech.
Where are the ads in snapchat? Or is the money made from selling people's information on to ad tech people?
Re: GDPR will pop the adtech bubble
#237Earlier quoted context omitted.
Because it ends up abused by marketers, and frequently ends up facilitating crime as well. GDPR as a law came out directly from the last decade of mass surveillance economy.
So what? It was part of the agreement when you consented. The same way that when you go to a club, a strip club, or a casino you know you 'll be exploited in a way. Sounds like advocating for overreaching laws that "save you from yourself" and keep you away from harm / drugs etc. It's a bit ironic that you brought up mass surveillance because GDPR explicitly exempts the police and security services from its reach. Ed…
> It was part of the agreement when you consented
I didn't consent to shit. GDPR is the response to rampant abuse of personal data without obtaining proper consent. You're still allowed to use my data if I consent, you only have to obtain an actual, informed consent.
> The same way that when you go to a club, a strip club, or a casino you know you 'll be exploited.
What kind of clubs are you visiting? :o. Are you sure they're legal?
> It's a bit ironic that you brought up mass surveillance because GDPR explicitly exempts the police and security services from its reach.
It isn't, because adtech surveillance dwarfs government surveillance. Also, the police and security services are doing something valuable for me, even though they do it imperfectly. Advertising industry exists only to fuck me over. It's a cancer on society.
Re: GDPR will pop the adtech bubble
#238Earlier quoted context omitted.
Dodd-Frank isn't repealed and AFAIU, it made taking investor money much harder than it used to be. We can see the next most lucrative fields where ML can be applied to by Alphabet's portfolio: * Calico, Verily - healthcare * Waymo - self driving cars Another fields which comes to mind is robotics but Google liquidated their holdings related to this (Boston Dynamics) for some reasons.
Hopefully some find their way into rocketry research to help further commoditise space travel.
I'm trying to. It's not simple, if you're not in the US or Germany :<.
Re: GDPR will pop the adtech bubble
#239Tracking IP address for SAAS companies is important for defending chargeback claims.
For e.g when a customer demands a chargeback through their bank, Stripe notes down the IP address of every transaction. It is important to note this IP address and check if the user created an account using the same IP address. How are SAAS companies to provide sufficient usage proof when it comes to defend chargebacks?
Re: GDPR will pop the adtech bubble
#240Earlier quoted context omitted.
> By and large, it doesn't, very well. I know Twitter isn't known for being the best at advertising, but it was made exceptionally clear to me that online advertising is a massive bunch of lies when I did my GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. Twitter claims I: * Own a cat, dog and other animal (I don't) * Have between $100k- $999k l…
> GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. This is expected. It's not desirable, but it is expected. The problem is your comparing it to an absolute. I.e. to perfect. If advertisers had that choice, they would love it. They generally don't. Remarketing is kinda close, but limits the scale. Rather, the only other scalable options are far w…
Looking at the hundreds of mostly incorrect or irrelevant demographics that Twitter has be in, I would still say there’s a huge amount of waste going on. At least with offline advertising (like TV or print) the “fuzziness” is very explicit. Here, Twitter sells you that you can target “dog owners”, but nowhere through the Twitter ad buy process does it tell you how BS that targeting is.